Quick ways hairstylists can fill gaps in their schedule
About this episode
Jodie Brown interviews Kat McEwan about filling schedule gaps and effective marketing strategies for hairstylists.
Sign up for The Summer Sales Sprint! This week I'm sitting down with Kat McEwan, known online as the Anti Hairdresser, and her story is one you need to hear. She was 21 weeks pregnant, fully booked six months out, and lost everything in a single day after being let go for reporting illegal activity at the salon where she worked. What she built afterward, using nothing but online marketing and sheer stubbornness, is proof that the skills you learn to promote yourself will carry you anywhere. We get into the difference between the long game of building your brand and the fast, tactical moves that put money in your diary this week, plus the exact language Kat uses to get clients to respond when they've gone silent on you. → Kat's story of losing her column through hidden employment while 21 weeks pregnant → Why so many self employed stylists end up in a gray area with no real protection either way → The real difference between long term brand building and short term gap filling tactics → Why sales feels uncomfortable for so many hairstylists, and how to reframe it as service → The exact wording Kat uses in follow up messages to get an instant response → Why a client going quiet on…
More episodes of The Hairstylist Rising Podcast
- Trial reels 101 for hairstylists who want to grow their following
- How to personalize your client experience without doing it all yourself
- How hairstylists can make money behind the chair and online with affiliate marketing
- How hairstylists can build multiple income streams beyond the chair
- How Jamie Dana built a six figure hair business using Instagram + how hairstylists can land brand deals and content creator contracts
- The unexpected personal growth of being a hairstylist
Explore listener stats, chart rankings, contacts and more on the The Hairstylist Rising Podcast podcast page.