The Hairstylist Rising Podcast

Escape to Elevate retreat in Italy October 2026 www.escapetoelevate.com Jamie's Instagram program: risesocialacademy.com Jamie's monthly Instagram content membership for hairstylists: thesocialsuite.com Connect with Jodie on Instagram: @itsjodiebrownThis week on Hairstylist Rising, I'm re-sharing one of the most loved episodes of the show with the incredible Jamie Dana. Jamie has been in the beauty industry for 13 years and has done almost every role you can imagine, from receptionist and assistant to commission stylist, suite owner, salon owner, independent educator, and brand collaborator. She is also one of the original online educators in the hair industry and the woman behind the Framar Jamie Dana collection, which became the biggest single day of sales in Framar's history.In this conversation, Jamie shares the early years that shaped how she built her business. She talks about being homeschooled, getting bullied in beauty school, working under the table at her first salon, and trying to build a clientele with Groupons before Instagram existed. She shares the exact moment Instagram changed everything for her, going from barely booked to fully booked three months in advance and raising her prices, all within six months.We get into what it actually looks like to step into online education for hairstylists. Jamie talks about launching her first online course, originally called O'HotGraham, which she had to rename to Rise Social Academy after a legal threat from Instagram, and how she eventually walked away from a six figure clientele to go all in on teaching. She also breaks down how she grew her YouTube channel by studying the algorithm for six months before posting a single video, and why the long form video space in the hair industry is still wide open today.Then we go behind the scenes of the Framar collaboration. Jamie pitched the entire collection herself, including the documentary series that brought stylists along for the ride. She shares what really happened during that year and a half process, the tears, the moments off camera, and the launch strategy that turned it into the biggest sales day in the brand's history.We also dig into something every creative needs to hear. How do you know which ideas to pursue and which to put on the back burner? Jamie shares her three year rule for evaluating projects, why the takeoff phase of any new venture takes more energy than you expect, and how to keep moving forward through imposter syndrome at every level of your career.Whether you are a new stylist building your clientele, a seasoned pro thinking about education, or a creative weighing up your next big move, this episode is a real look at what is possible in the beauty industry today.Jamie will be joining us as a guest educator at Escape to Elevate, our branding, marketing, and content creation retreat in the Italian countryside this October 2026. If you want to be in the room with her and a community of beauty industry leaders, authors, educators, and creators, you can find all the details at escapetoelevate.com.Come say hi on Instagram @itsjodiebrown and let me know your biggest takeaway from this episode.

In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.00:00 Welcome and Introductions00:36 Ambrosia's Journey in the Beauty Industry02:47 Marketing Insights for Modern Hairstylists07:59 Building a Sustainable Beauty Business10:55 Maximizing Profitability and Time Management21:55 Retail Strategies and Client Retention24:20 Monthly Team Meetings and Product Discussions24:51 Introducing New Products Through Independent Stylists25:46 Affiliate Links and Salon Profitability26:58 Maximizing Retail Sales in Limited Spaces29:46 Leveraging Influencer Marketing for Hero Products31:56 Building Trust and Client Relationships36:39 Sustainable Practices and Consistency37:47 Creative Routines and Time Management44:55 Final Thoughts and Resources

In this solo episode of Hairstylist Rising, Jodie breaks down the exact quarterly brand building content system she teaches salon owners and hairstylists who want to:Attract dream clients who value their expertiseRaise prices with confidenceStand out in an increasingly competitive marketBuild a team of stylists who align with their visionCreate consistent bookings without living on InstagramIf you’ve been posting inconsistently, overthinking every caption, or feeling like your content isn’t translating into real growth, this episode walks you through a practical 90 day strategy to fix that.You’ll learn:• Why brand building is non-negotiable for hairstylists in 2026 • How clients and potential team members are vetting you across multiple touchpoints • The three foundational questions that clarify your brand direction • How to create visual and messaging consistency that builds trust • A step-by-step batching system for salon content • How to audit your content quarterly so you double down on what actually books clientsJodie explains why repetition builds reputation and how becoming known for one clear specialty can position you as the go-to stylist in your market.Whether you’re a solo hairstylist trying to fill your books with better clients or a salon owner looking to attract aligned team members, this episode gives you a realistic, implementable content plan you can start this week.Your action stepBlock off 30 minutes this week and answer:What reputation am I building this quarter?What does someone need to believe about me before they book?What am I trying to accomplish in the next 90 days?Then start building your content around that.If this episode helped you think differently about salon branding and content strategy, subscribe to Hairstylist Rising and leave a review. It helps more hairstylists build businesses that actually support their life.

Check out Escape To Elevate 2026In this episode of Hair Stylist Rising, Jodie sits down with Casey Voss for a powerful conversation about curl confidence, identity, and redefining what success can look like behind the chair.Casey shares her unconventional path into the beauty industry, the moment in beauty school that changed how she understood her purpose, and how curly hair became the doorway into deeper work around self-worth, confidence, and client trust.You’ll hear what it actually looked like to walk away from the traditional salon success model, slow down her schedule, raise her prices, and rebuild a business that prioritizes presence, alignment, and sustainability — even when that meant short-term discomfort.This episode is part mindset shift, part career reframe, and part practical guidance for stylists who want to create confident clients while protecting their own energy.What we talk aboutCurl confidence and why helping clients feel seen matters more than “fixing” hairIdentity, neurodivergence, and why so many stylists thrive in this industryThe moment Casey realized her work was about confidence, not just curlsRedefining success after salon ownership, burnout, and overworkingSlowing down behind the chair and building a premium, one-client-at-a-time experienceTaking a short-term pay cut to create long-term alignment and freedomWhy rebuilding can feel humbling — and why it’s often necessaryHow resilience is built through lived experience, not confidence hacksCreating confident clients through education, communication, and representationWhy stylists “transfer what they own” and how self-trust impacts client trustA few lines you’ll want to remember“We transfer what we own.”“Don’t give up because something’s hard. Let things be simultaneous.”“If you can blow out my hair, you can blow out anyone’s hair.”Connect with CaseyFollow Voss the Curl Boss on socialAccess her free resources and education through the link in her bioListen to her podcast It’s not about your hairIf this episode resonated, send it to a stylist who’s questioning the old rules and quietly craving a different way of doing things. And if you’re listening on your way to the salon, screenshot the episode, tag me, and tell me what landed most.

Quick heads up: Hairstylist Rising is moving to a Wednesday drop instead of Mondays. This isn’t a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it pops up in your feed midweek. See you Wednesday.

Marketing is one of the most misunderstood parts of running a salon, and it’s often the reason growth feels inconsistent or exhausting.In this episode of Hairstylist Rising, Jodie sits down with Katie, salon owner turned founder of MYA, to break down what effective salon marketing really looks like when it’s designed to support retention, team culture, and sustainable growth.Katie shares how her experience building and scaling commission salons led her to uncover one of the biggest issues in the industry: clients leaving after one visit simply because they weren’t matched with the right stylist the first time. From there, the conversation expands into how salons can use marketing to create stronger connections, better first impressions, and longer-lasting client relationships.You’ll also hear a refreshingly practical take on email marketing, SEO, personal branding within salons, and why marketing should feel more like relationship-building than selling.In this episode, we cover:Why marketing is about far more than getting new clients in the doorThe real reason many new clients don’t return after their first visitHow better client-stylist matching improves retention and team moraleWhat salon owners should prioritize when it comes to websites and SEOWhy email marketing still matters for salons in 2026How personal brands can strengthen, not threaten, the salon brandWhat it actually means to nurture clients beyond the first appointmentResources mentioned:Learn more about MYA: https://joinmya.com/Follow MYA on Instagram: https://www.instagram.com/joinmyaKatie’s book, From First Date To Forever

🎧 Listen to part two of this conversation on the Sought After Educator podcastIf you’re a hairstylist or beauty professional relying on one income stream behind the chair and wondering how long that’s sustainable, this episode is for you.In the final episode of Year of Hairstylist Rising, Jodie sits down with Maddie Cook to have an honest, grounded conversation about building multiple income streams in the beauty industry without quitting your job, burning out, or overcomplicating the process.This episode breaks down what actually works right now when it comes to creating leveraged income through online education, digital offers, and scalable programs. No hype. No “quit your job tomorrow” energy. Just real strategy, lived experience, and clear next steps.Maddie shares her journey from working class hairstylist to world class educator, what she would do differently if she started again in 2026, and the exact approach she teaches stylists who want more financial stability, flexibility, and long-term options.In this episode, you’ll learnWhy relying on a single income stream behind the chair is risky long termThe difference between service income and scalable incomeWhy online education is one of the most sustainable income streams for hairstylistsHow to validate an income idea before you build itWhat pre-selling actually looks like and why it worksWhy micro-specific offers outperform broad coursesHow to start earning outside the chair without complex funnels or techHow to build income alongside a full clienteleThe mindset shift required to stop trading time for moneyWhy digital courses are not dead and what buyers actually pay for nowMentioned in this episodeBeyond the Chair Fest – a free live education event happening January 11Part two of this conversation on the Sought After Educator podcast, where Jodie and Maddie dive deeper into branding and marketing your educationLinks and resources🎟️ Get your free ticket to Beyond the Chair Fest https://maddicook.com/beyond-the-chair-fest📲 Follow Maddie on Instagram https://www.instagram.com/maddiecookcoaching🎧 Listen to part two of this conversation on the Sought After Educator podcastIf you’ve been feeling the pull toward more income options, more freedom, and a more sustainable future in the beauty industry, this episode will help you see what’s possible and where to start.DM Jodie on Instagram if you’re building a new income stream after listening.

Say hi to Lisa on InstagramLisa Huff is a hairstylist and beauty business coach, and the founder of Stylist Soul Tribe. In this conversation, we dig into her cycle of success and show how it plays out in real salon life. You will hear how to ground your mindset, cast a clear vision, design a schedule that protects energy and admin time, refine your clientele with intention, price with data, and create the white space that sparks your next big idea.→ mindset comes first, decisions land when belief is present→ vision sets the target, tactics become simple once you know where you are going→ schedule is strategy, include working hours, admin, relationships, and you time→ clientele refinement matters, try the yes no maybe list to see patterns→ income is math, use demand and availability to guide price increases→ white space feeds creativity, make room for thinking and stillness→ big magic arrives when you are ready, notice the nudge and actWe open with why success is cyclical and why you return to mindset at every stage. We talk through vision casting that starts with your life, not just your books, and we map a dream schedule even if you are a few phases away from it. You will learn how to identify energy drains in your client list, why awareness alone can shift behavior, and how to approach pricing without emotion so you can grow sustainably.→ 00:00 intro and why success is cyclical→ 05:30 mindset as the foundation→ 07:00 vision casting beyond the business→ 12:45 schedule design and time as your finite resource→ 20:00 yes no maybe list to refine your book→ 27:45 pricing by supply and demand→ 29:50 how clientele and pricing dance together→ 31:30 white space and unlocking big magicYour action steps are simple. Read Big Magic by Elizabeth Gilbert. Block two hours of white space this week and leave your phone behind. Make your yes no maybe list, then notice the themes before you make changes.→ connect with lisa on instagram, link in the show notes→ learn more about stylist soul tribe, link in the show notesIf this episode helped, follow the show, share it with a stylist friend, and DM me the stage you are focusing on this month.

Listen to Sought After Educator on AppleListen to Sought After Educator on SpotifyWhat we cover→ The shift from brand-centric marketing to building your own stylist brand→ Why no extension method is truly damage free and how to talk about risk honestly→ How inconsistent hair quality happens at scale and what to do about it→ Moving from retail pricing to buying hair wholesale for higher margins→ Turning profit into freedom, education, and strategic ad investment→ Messaging that builds authority without relying on brand locators→ Customization over methods: bead work, density, texture, elasticity, scalp type→ Setting prices based on demand, not brand rulesKey takeaways→ Your brand is the asset. Borrowed credibility has limits.→ Educate clients on customization and outcomes, not logos.→ Wholesale sourcing can triple profit margins when quality is vetted.→ Consistency beats hype—be clear about maintenance and realistic results.→ Reinvest profit into visibility and strategy that compound results.Tyler’s numbers + impact→ Tripled profit margin after moving to wholesale→ Grew annual revenue from ~100–150k to 300–400k during peak years→ Stylists using Styx report charging premium rates while spending less on hairResources→ Styx Hair: styxhair.com→ Instagram: @styxhair→ Listen next: the Sought After Educator episode on Tyler’s rebuild + brand launch

In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.

In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.00:00 Welcome Back to the Hair Stylist Rising Podcast00:34 Introduction to the Two-Part Episode01:38 Incorporating Wigs into Your Salon Business05:16 Technical Aspects of Working with Wigs07:42 Expanding Your Wig Business Globally12:16 Steps to Introduce Wigs to Your Clients21:25 The Importance of Wig Education24:35 Where to Find More Information26:23 Preview of Next Week's Episode

In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.00:00 Welcome and Introductions00:36 Ambrosia's Journey in the Beauty Industry02:47 Marketing Insights for Modern Hairstylists07:59 Building a Sustainable Beauty Business10:55 Maximizing Profitability and Time Management21:55 Retail Strategies and Client Retention24:20 Monthly Team Meetings and Product Discussions24:51 Introducing New Products Through Independent Stylists25:46 Affiliate Links and Salon Profitability26:58 Maximizing Retail Sales in Limited Spaces29:46 Leveraging Influencer Marketing for Hero Products31:56 Building Trust and Client Relationships36:39 Sustainable Practices and Consistency37:47 Creative Routines and Time Management44:55 Final Thoughts and Resources

Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.We dive into:Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.Why hairstylists should consider affiliate programs and UGC as part of their business strategies.What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.Follow Harley on Instagram: @harleydoeshair_Follow me on Instagram: @itsjodiebrown