Are young people more likely to hire a cleaner for their home?

Are young people more likely to hire a cleaner for their home?

From The Hard Shoulder by Newstalk

June 12, 2026 · 10 min

About this episode

The episode discusses the trend of younger generations hiring cleaners for their homes, influenced by cleanfluencers.

A recent Times of London article found that younger generations are more likely to employ someone to keep their home tidy and scrub the oven, due to ‘cleanfluencers’ raising the standards people have for the perfect home… Joining Shane and Ciara to discuss this trend is cleaning expert and TikToker, Ann Russell.

People in this episode

Hosts: Shane, Ciara

Guest: Ann Russell

Topics covered

  • cleaning
  • young people
  • home maintenance
  • cleanfluencers
  • societal trends

Keywords

  • cleaning
  • young people
  • cleanfluencers
  • home
  • TikTok

Mentioned in this episode

Organizations: Times of London, TikTok

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