How Scientific Validation and Amazon Strategy Drive Supplement Brand Growth

About this episode

Jon LaClare interviews Hank Cheatham about building and scaling a supplement brand in a competitive market.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market. With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product ...

People in this episode

Host: Jon LaClare

Guest: Hank Cheatham

Topics covered

• supplement brand growth
• scientific validation
• Amazon strategy
• memory support
• cognitive function
• entrepreneurship

Keywords

• supplement brand
• scientific validation
• Amazon strategy
• brain health
• cognitive function
• entrepreneurship

Mentioned in this episode

Organizations: Daiwa Health Development

Products: brain health supplement

More episodes of The Harvest Growth Podcast

• From Unknown Idea to 8-Figure Brand: How to Educate, Sell, and Scale · June 8, 2026 · 30 min
• Building a Premium Product Brand: Colton Forth on Juke Audio, Customer Trust, and Copycats · June 1, 2026 · 33 min
• Why Getting Into Walmart Almost Broke This Product Business · May 25, 2026 · 35 min
• The REAL Reason Customers Pay More (with Andy Auble) · May 18, 2026 · 29 min
• From Amazon to Retail: The Omni-Channel Strategy Behind Jaxon Lane’s Success · May 11, 2026 · 32 min
• How a Simple Lip Balm Became a Best-Selling Product on Amazon · May 4, 2026 · 34 min