How Scientific Validation and Amazon Strategy Drive Supplement Brand Growth

How Scientific Validation and Amazon Strategy Drive Supplement Brand Growth

April 27, 2026 · 29 min · Episode 266

About this episode

Jon LaClare interviews Hank Cheatham about building and scaling a supplement brand in a competitive market.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market. With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product ...

People in this episode

Host: Jon LaClare

Guest: Hank Cheatham

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Mentioned in this episode

Organizations: Daiwa Health Development

Products: brain health supplement

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