What We Learned at HDAD is Huge for 2026

What We Learned at HDAD is Huge for 2026

February 16, 2026 · 33 min · Season 9 · Episode 362

About this episode

Jamie and Jennifer Irvine discuss key insights from the Heavy Duty Aftermarket Dialogue, focusing on industry changes and challenges.

Send us Fan Mail Episode 362: In this episode, Jamie and Jennifer Irvine break down everything learned at Heavy Duty Aftermarket Dialogue (HDAD), exploring major industry shifts such as Daimler’s move from “e‑commerce” to a broader “digital platform,” heavy investments in facilities and consolidation, and the persistent challenges around cross‑reference data, fitment data, and images. They discuss OEM strategies around tariffs, nearshoring, and diversification, and they highlight candid...

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Host: Jamie Irvine

Guest: Jennifer Irvine

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Organizations: Daimler

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