
How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80
From The Hotel Investor Playbook by Michael Russell
May 6, 2026 · 44 min
About this episode
Ashley LaRocque shares her journey of transforming a rundown B&B into a successful luxury treehouse hotel without outside investors.
What if you bought a rundown bed and breakfast on Zillow, moved in the next day, and turned it into Colorado's first luxury treehouse hotel, all without raising a single dollar from outside investors? That's exactly what Ashley LaRocque and her wife did. And six years later, their property is booked through 2027, generating six-figure wedding revenue they never saw coming. A former TV producer who left corporate life to build something from scratch, Ashley shares the unfiltered story of what ...
People in this episode
Host: Michael Russell
Guest: Ashley LaRocque
Topics covered
- bed and breakfast
- treehouse hotel
- entrepreneurship
- real estate
- wedding revenue
Keywords
- B&B
- treehouse hotel
- real estate investment
- entrepreneurship
- wedding revenue
Mentioned in this episode
Organizations: Zillow
Places: Colorado
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