How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80

How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80

From The Hotel Investor Playbook by Michael Russell

May 6, 2026 · 44 min

About this episode

Ashley LaRocque shares her journey of transforming a rundown B&B into a successful luxury treehouse hotel without outside investors.

What if you bought a rundown bed and breakfast on Zillow, moved in the next day, and turned it into Colorado's first luxury treehouse hotel, all without raising a single dollar from outside investors? That's exactly what Ashley LaRocque and her wife did. And six years later, their property is booked through 2027, generating six-figure wedding revenue they never saw coming. A former TV producer who left corporate life to build something from scratch, Ashley shares the unfiltered story of what ...

People in this episode

Host: Michael Russell

Guest: Ashley LaRocque

Topics covered

  • bed and breakfast
  • treehouse hotel
  • entrepreneurship
  • real estate
  • wedding revenue

Keywords

  • B&B
  • treehouse hotel
  • real estate investment
  • entrepreneurship
  • wedding revenue

Mentioned in this episode

Organizations: Zillow

Places: Colorado

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