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On the show
From 16 epsHost
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Recent episodes
The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86
Jun 24, 2026
34m 04s
The $0-Down Hotel Deal That Still Cost $1.5 Million | Christian Osgood E85
Jun 16, 2026
53m 37s
The Boutique Hotel Mistake Killing Your Occupancy (And the Fix That Took One Operator From 40% to 80%) | Hillary Folkvord E84
Jun 2, 2026
49m 22s
From $50 in His Bank Account to a 140-Key Hotel in Italy | Emanuele Pani E83
May 26, 2026
34m 09s
This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82
May 19, 2026
36m 02s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86 | In this episode, you'll learn how to diagnose whether your property is actually a candidate for wellness positioning, and if it is, how to implement it in a way that lifts ADR without blowing out your expense line. A hospitality strategist who spent 20 years in hotel sales and development before building a consulting practice around wellness revenue joins us to share the playbook she's used across independent properties worldwide. Emily Johnson's approach has helped properties drive occupancy... | 34m 04s | ||||||
| 6/16/26 | The $0-Down Hotel Deal That Still Cost $1.5 Million | Christian Osgood E85 | It took zero dollars of his own money to buy a $4.5 million waterfront resort. It took three years and over a million and a half dollars out of pocket just to keep it. In this episode, you'll discover the deal, debt, equity sequence he says has never failed to raise capital on a good deal, and exactly when a joint venture beats a syndication. A multifamily investor who scaled to over 600 rental units, and once raised $10 million without a following or a dollar from family, walks through the o... | 53m 37s | ||||||
| 6/2/26 | The Boutique Hotel Mistake Killing Your Occupancy (And the Fix That Took One Operator From 40% to 80%) | Hillary Folkvord E84✨ | boutique hotelsoccupancy rates+3 | Hillary Folkvord | — | BozemanMontana | boutique hoteloccupancy problem+3 | — | 49m 22s | |
| 5/26/26 |  From $50 in His Bank Account to a 140-Key Hotel in Italy | Emanuele Pani E83✨ | hospitalityreal estate+3 | Emanuele Pani | — | ItalySardinia | hotel investmententrepreneurship+3 | — | 34m 09s | |
| 5/19/26 |  This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82✨ | hospitality brandbootstrapping+3 | Chris Broomfield | — | — | hospitalityinvestment+3 | — | 36m 02s | |
| 5/12/26 |  Stop Deferring Your Joy: How High-Performing Leaders Stay Sharp Without Burning Out | Mike Messeroff E81✨ | leadershiphappiness+3 | Mike Messeroff | — | — | leadershiphappiness+5 | — | 35m 57s | |
| 5/6/26 |  How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80✨ | bed and breakfasttreehouse hotel+3 | Ashley LaRocque | Zillow | Colorado | B&Btreehouse hotel+3 | — | 43m 53s | |
| 4/29/26 |  The $600K Treehouse Earning $200K a Year | Dustin Feider E79✨ | ultra-niche lodgingcash-on-cash returns+3 | Dustin Feider | New York TimesArchitectural Digest+1 | — | treehouselodging+5 | — | 38m 38s | |
| 4/22/26 |  The Hotel-to-Apartment Strategy That Turned $8.5M Into $18.9M in 19 Months | Ryan Sudeck E78✨ | hotel-to-apartment conversionreal estate investing+3 | Ryan Sudeck | The Hotel Investor PlaybookMichael Russell | — | hotel conversionmultifamily+3 | — | 44m 26s | |
| 4/14/26 |  What a $75M Commercial Investor Wished He Knew Before Opening His First Boutique Hotel | Tyler Cauble E77✨ | hospitalityreal estate investment+4 | Tyler Cauble | Salt Ranch | — | boutique hotelreal estate+6 | — | 49m 54s | |
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| 4/7/26 |  An STR operator's $4 million bet on building a boutique hotel in Colombia | Tim Hubbard E76✨ | boutique hotelreal estate investment+3 | Tim Hubbard | — | ColombiaMedellin | boutique hotelMedellin+3 | — | 48m 28s | |
| 3/31/26 |  Under $1.5M in Revenue? You Don't Own a Business, You Own a Job | Greg Emmert E75✨ | hospitality investmentbusiness ownership+4 | Greg Emmert | — | — | hospitality propertybusiness ownership+3 | — | 1h 08m 07s | |
| 3/17/26 |  The Revenue Expert Managing $125M Says You're Leaving 40% on the Table | Jasper Ribbers E74✨ | short-term rentalspricing strategy+4 | Jasper Ribbers | Freewyld | AmsterdamIdyllwild, California+1 | short-term rentalAirbnb+5 | — | 39m 35s | |
| 3/10/26 |  What Hotel Investors Can Steal From a Land Investor Who's Done 400 Deals | Brent Bowers E73✨ | hotel investingland investing+3 | Brent Bowers | Army | — | hotel investorsland investor+3 | — | 40m 26s | |
| 2/24/26 |  An Overlooked Strategy That Makes $7M Hotel Deals Actually Pencil | Ben Wolff E72✨ | hotel investingNOI margins+3 | Ben Wolff | McKinseyREIT | — | hotel dealsNOI margins+3 | — | 51m 13s | |
| 2/17/26 |  Former Hotel Analyst Built AI to Fix the Problem He Lived Every Day | Ziggy Hallgarten E71✨ | hotel investmentAI in deal analysis+3 | Ziggy Hallgarten | Cornell Hotel School | — | hotel pipelineAI+3 | — | 43m 22s | |
| 2/10/26 |  How to Scale to 4 Hospitality Properties Without Raising Millions in Capital | Sam Degenhard E70✨ | hospitalityreal estate+3 | Sam Degenhard | OpCo-PropCo | — | hospitality propertiesOpCo-PropCo model+3 | — | 55m 57s | |
| 2/3/26 |  This 3-Step System Automated His Real Estate Business to 4 Hours a Month | Mark Podolsky E69✨ | real estateautomation+4 | Mark Podolsky | 2008 | — | real estate automationpassive income+3 | — | 34m 21s | |
| 1/27/26 |  How Small Hotels Use Staff Content to Drive Direct Bookings | Scott Eddy E68 | Most hotel owners think the only way to reduce OTA dependency is to throw more money at Facebook ads or hire expensive marketing agencies. But the real solution isn't more budget, it's leveraging what you already have: authentic stories and staff who actually care about the guest experience. A hospitality marketing veteran who's advised VCs and built a 1.6 million social following reveals the direct booking playbook that independent hotels are using to reclaim revenue from OTAs. Scott Eddy ha... | 51m 52s | ||||||
| 1/20/26 |  How an Ex-Space Force Engineer Bought a $2.45M Motel With 10% Down | Jordan Malara E67 | Most first-time motel buyers don't lose money on the purchase price. They lose it by underestimating CapEx, guessing on underwriting, and assuming they can "market" their way to higher occupancy. That's how people get smoked. In this episode, you'll learn a simple, real-world way to sanity-check a value-add motel deal, including what "light reno" actually costs per key and which levers really move ADR. My guest is Jordan Malara, an ex-Space Force engineer who went from managing short-term ren... | 1h 06m 35s | ||||||
| 1/13/26 |  How a Pilot Bought a $10M Hotel With Zero Hotel Experience | Curt Marker E66 | Think you need hotel operations experience to invest in boutique hotels? That belief may be the only thing standing between you and building serious commercial real estate wealth. In this episode, you'll discover how a Gulfstream pilot raised $1.5 million and became co-GP on a 130-room boutique hotel in Tennessee's Smoky Mountains - without managing a single employee or making a single bed. A private jet captain who flies billionaires by day reveals his exact framework for partnering on comme... | 55m 24s | ||||||
| 1/6/26 |  Attorney Reveals Why Most Hotel Syndicators Are Breaking the Law | Bethany LaFlam E65 | Most first-time hotel syndicators are already breaking the rules; they just don't know it yet. If you've ever taken money from friends and family without the right structure, you may have accidentally sold securities. And if you're paying someone just to raise capital? That's another violation waiting to happen. In this episode, you'll learn exactly how to raise money for hotel deals without putting yourself or your investors at risk. A securities attorney who's structured hundreds of capital... | 1h 00m 52s | ||||||
| 12/30/25 |  Stop Treating Your Front Desk Like An Expense. It's A Profit Center | Geoffrey Toffetti E64 | Stop treating your front desk like an expense; it's costing you hundreds of thousands in property value. The biggest mistake boutique hotel owners make isn't about the property itself. It's ignoring the untapped revenue sitting right at your check-in counter. In this episode, you'll discover how to turn your front desk into a profit center that can add 5% to your bottom line and potentially $500,000 to your hotel's valuation. A hospitality revenue expert who helped pioneer the car rental upse... | 40m 42s | ||||||
| 12/23/25 |  Why Most Investors Never Buy Their First Hotel (And How You Actually Can) | Brian Resendez E63 | Why do so many people dream about buying a hotel but never actually close one? In this episode, Michael sits down with Brian Resendez, CEO of SVN Northwest Hotel Advisors. Brian has been involved in hundreds of hotel transactions across the Pacific Northwest and brings rare insight into what separates buyers who close deals from buyers who stall out. You will learn: • The real reasons most buyers never get their first deal • How successful investors overcome fear, uncertaint... | 46m 13s | ||||||
| 12/16/25 |  Global Resort Design CEO: Stop Wasting Capex on the Wrong “Upgrades” | Scott LaMont E62 | Boutique hotel investors often lose money in the same place: they renovate what’s visible, and ignore what actually drives guest behavior. In this episode, we talk about design as a business tool, not a decoration budget. The goal is simple: create a guest experience that feels intentional, sells itself, and supports your NOI, even when you’re operating without brand-level resources. My guest is Scott LaMont, CEO of EDSA, a globally recognized design and planning firm. Scott and his team wor... | 49m 49s | ||||||
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