The Boutique Hotel Mistake Killing Your Occupancy (And the Fix That Took One Operator From 40% to 80%) | Hillary Folkvord E84
About this episode
Hillary Folkvord shares how she improved her boutique hotel's occupancy from 40% to 80% through effective marketing strategies.
Most boutique hotel operators are leaving serious money on the table, not because of bad locations or bad products, but because of bad marketing fundamentals that nobody told them about. In this episode, you'll hear exactly how one operator diagnosed a 40% occupancy problem and fixed it, taking her Bozeman boutique property to 80% occupancy with a $3,000 monthly marketing budget. A sixth-generation Montanan who started running a historic hotel at 23, sold her first property after 18 years for...
People in this episode
Host: Michael Russell
Guest: Hillary Folkvord
Topics covered
- boutique hotels
- occupancy rates
- marketing fundamentals
- hospitality industry
- business strategies
Keywords
- boutique hotel
- occupancy problem
- marketing budget
- hospitality
- business improvement
Mentioned in this episode
Places: Bozeman, Montana
More episodes of The Hotel Investor Playbook
- From $50 in His Bank Account to a 140-Key Hotel in Italy | Emanuele Pani E83
- This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82
- Stop Deferring Your Joy: How High-Performing Leaders Stay Sharp Without Burning Out | Mike Messeroff E81
Explore listener stats, chart rankings, contacts and more on the The Hotel Investor Playbook podcast page.