Marc Ross on The Art of The Negroni
About this episode
This episode explores how a cocktail project can foster curiosity and creativity through travel and experimentation.
What Can a Cocktail Teach Us About Curiosity and Creativity? At first glance, documenting Negronis around the world might sound like a frivolous hobby. But could a simple cocktail become a vehicle for curiosity, experimentation and creative thinking? On this episode, I speaks with geopolitical strategist Marc A Ross about an unusual passion project: ordering and documenting Negronis wherever he travels. What began as a casual habit has evolved into a magazine-style project called 50 Negronis , capturing cocktails from elegant bars to chaotic airport lounges. Along the way, the project has revealed something deeper about travel, culture and the value of experimentation. But as the conversation unfolds, it becomes clear this episode isn’t really about cocktails. Instead it’s about how curiosity leads to discovery, why creative side projects matter, and how experimentation can enrich both our professional and personal lives. Curiosity Starts With Small Experiments Marc’s Negroni project began almost accidentally. While travelling frequently for his work as a geopolitical strategist, he started ordering Negronis and photographing them. What made the idea interesting wasn’t a search…
People in this episode
Host: Human Risk
Guest: Marc A Ross
Topics covered
- curiosity
- creativity
- cocktails
- travel
- experimentation
Mentioned in this episode
Books & works: 50 Negronis
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