About this episode

Victoria Marcouillier discusses the importance of brand positioning and the difference between being liked and being chosen by clients.

What if the reason your business isn't getting leads has nothing to do with your offer, and everything to do with your website? Victoria Marcouillier is the founder of Brand Well Designs, an all-female branding and web design agency that's built a reputation for creating websites that don't just look beautiful, they convert. She's worked with six and seven-figure entrepreneurs, and she's built her entire business while raising three kids, proving that you can have both a thriving career and be present in motherhood. But here's what makes Victoria different: she'll tell you the hard truth that being liked on social media is not the same as being chosen by paying clients. And that your pretty website is doing nothing for you if it's not strategically positioned to answer the questions your ideal client is asking in the first 2 seconds. This episode is about so much more than web design. It's about brand positioning, knowing your differentiators, building capacity in the in-between, and why entrepreneurship is really just a test of your tolerance. What You'll Hear: The moment Victoria realized being an all-female team was actually her biggest differentiator (and how a client's…

People in this episode

Host: Kassidy Lynne

Guest: Victoria Marcouillier

Topics covered

• branding
• web design
• entrepreneurship
• business strategy
• social media
• client conversion

Keywords

• branding
• web design
• entrepreneurship
• client conversion
• social media
• business strategy

Mentioned in this episode

Organizations: Brand Well Designs

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