The In-Between Podcast with Kassidy Lynne Social

What if the reason your business isn't getting leads has nothing to do with your offer, and everything to do with your website? Victoria Marcouillier is the founder of Brand Well Designs, an all-female branding and web design agency that's built a reputation for creating websites that don't just look beautiful, they convert. She's worked with six and seven-figure entrepreneurs, and she's built her entire business while raising three kids, proving that you can have both a thriving career and be present in motherhood. But here's what makes Victoria different: she'll tell you the hard truth that being liked on social media is not the same as being chosen by paying clients. And that your pretty website is doing nothing for you if it's not strategically positioned to answer the questions your ideal client is asking in the first 2 seconds. This episode is about so much more than web design. It's about brand positioning, knowing your differentiators, building capacity in the in-between, and why entrepreneurship is really just a test of your tolerance. What You'll Hear: The moment Victoria realized being an all-female team was actually her biggest differentiator (and how a client's question changed her positioning forever) The difference between being liked and being chosen, and why vanity metrics don't pay your bills What your brain decides in 2 seconds when someone lands on your website (and why most entrepreneurs are losing people before they ever scroll) The 3-part ecosystem every service-based business needs How Brand Well's Prep Well process changed everything, and why strategy has to come before design Why you need to stop trying to speak to everyone and start speaking to the 90% Why 2026 Victoria can handle challenges that would've broken 2023 Victoria How entrepreneurship became more about personal and spiritual development than business growth Why the ones who can tolerate the most will go the furthest Connect with Victoria: Website: https://www.brandwelldesigns.com/Instagram: https://www.instagram.com/brandwelldesigns Let's Connect:https://www.instagram.com/kassidylynnesocial

If you've ever felt frustrated by the healthcare system, waiting weeks for an appointment, spending 5 rushed minutes with your doctor, or fighting with insurance companies, this conversation is for you. This week, I'm sitting down with Dr. Jade Norris, a board-certified family medicine physician and founder of NSPIRE Primary Care here in Las Vegas. Dr. Jade is changing the game when it comes to primary care, and honestly? She's sold me on a completely different way to think about healthcare. Dr. Jade knew at four years old that she wanted to be a doctor. Even when her preschool teacher told her to "think about something else," she kept going. And now, she's not just practicing medicine, she's building a healthcare home for her community, proving that quality care doesn't have to mean conveyor-belt appointments and copay collections. What You'll Hear: What it really means to create a "healthcare home" vs. a transactional medical experience How Dr. Jade pushed through imposter syndrome in medical school as one of few Black students in a predominantly white, rural program Why your doctor should embody the healthy lifestyle they're recommending (and how Dr. Jade prioritizes fitness even with a packed schedule) How the membership model works: Think gym membership, but for primary care Real talk on navigating healthcare costs, HSAs, health shares, and finding what actually works for YOUR situation Dr. Jade's approach to managing chronic conditions like asthma without the runaround The importance of curiosity: Why you should question your healthcare experience instead of just accepting what you're given Connect with Dr. Jade: Website: https://nspireprimarycare.com/ Instagram: https://www.instagram.com/drjademd/?hl=en Let's Connect:https://www.instagram.com/kassidylynnesocial

Hey everyone! Welcome back to The In-Between podcast! Today I'm sitting down with Alyson McCarthy - CEO of Ronald McDonald House Charities of Greater Las Vegas. Before leading this incredible organization, Alyson spent 22 years as a television news anchor and investigative reporter. We're diving into her gutsy career pivot from the newsroom to nonprofit, what broke her during those final years in TV, and how she's building a culture of compassion and self-care at RMHC. We also talk about the misconceptions people have about Ronald McDonald House, what families actually experience there, and why taking care of your team is the real measure of success. What You'll Hear: How RMHC operates independently from McDonald's corporate (and where funding really comes from) The biggest misconceptions about Ronald McDonald House Why it's not sad to work there - it's actually full of light and hope The new house designed for larger families with longer stays Alyson's breaking point after 22 years in TV news The "if it bleeds it leads" culture that led to her burnout How she quit without another job lined up (and what happened next) Divine intervention: the Nevada Donor Network opportunity Getting the call back to RMHC after initially turning it down Her husband's belief in her when she didn't believe in herself Why success isn't about raising $3 million - it's about taking care of your team first The power of emotional intelligence and self-awareness in leadership Why we need to retrain ourselves not to "give until it hurts" Living in the gray and messy in-between moments Her advice: Stop pretending you're not evolving as a person Let's Connect: @inbetweenconvos | @kassidy.owen Kassidy Lynne Socials: @kassidylynnesocials | website Connect with Alyson: LinkedIn | Website Produced by: Podcast & Co.

Welcome back to The In-Between podcast! Today I'm sitting down with Sarah Bolor - a licensed clinical social worker, trauma-informed therapist, and founder of Say It Mental Health. Sarah specializes in working with high-achieving women who are stuck in overdrive, struggling with people-pleasing, boundaries, and the constant pressure to do it all. We're getting real about why the culture of "having it all" is exhausting, what's actually costing you when you say yes to everything, and practical strategies to reclaim your peace. What You'll Hear: Why Sarah went from not wanting to be a therapist to finding her ideal client The high-achieving woman avatar - what people-pleasing actually looks like How our culture taught us to always be available and supportive The hidden costs of doing it all - physical and emotional symptoms Practical strategies for setting boundaries that actually stick How to have the conversation with your partner about mental load Talking to kids about emotions and modeling healthy regulation Why "balance" is a word Sarah refuses to use The toxic relationship with to-do lists and productivity Achievement culture and separating your worth from what you do Toxic positivity, armchair diagnosis on social media, and AI limitations in therapy Real talk about what you can't get from ChatGPT that therapy provides Her biggest piece of advice for anyone in transition Key Takeaway: Invest in yourself - whether that's therapy, your health, or discovering who you are in this current season - so you can live a life with the most joy, fulfillment, and peace. Let's Connect: @inbetweenconvos | @kassidy.owen Kassidy Lynne Socials: @kassidylynnesocials | website Connect with Sarah: @sayitmentalhealth | Website Produced by: Podcast & Co.

Today, I'm sitting down with my friend Brooke - founder of Brooke BriAnn Events and a returning guest from season one! Brooke's father, a Las Vegas police sergeant, was killed in the line of duty when she was just 15. Today we're diving into how trauma shows up 20 years later, the reality of healing through different stages of life, and how she's built a thriving wedding planning business while learning when to say no. What You'll Hear: How grief shows up two decades later in unexpected moments Different healing modalities - talk therapy, EMDR, premarital counseling, and hot yoga Why premarital counseling transformed her marriage The eldest daughter + trauma combo and being programmed to never quit Going from 26 weddings a year down to 8 intentional ones The turning point: realizing she wasn't excited driving to a wedding anymore Choosing to stay solo instead of building a big company Pricing based on value and experience, not desperation Communication strategies when you've hit max capacity Teaching boundaries to your kids and partner The power of just keeping moving forward Let's Connect: @inbetweenconvos | @kassidy.owen Kassidy Lynne Socials: @kassidylynnesocials | website Connect with Brooke: @brookebriannevents | @Brookebwaugh | Website Produced by: Podcast & Co.