The In-Between Podcast with Kassidy Lynne Social

Selling your business shouldn't require you to become someone you're not. Gwen Tinsley is a sales strategist for female entrepreneurs who helps business owners have more authentic, confident sales conversations without feeling pushy, salesy, or like they have to become someone they're not. If you've ever struggled with pricing, confidence, or knowing how to talk about the value of what you do, this conversation is for you. What You'll Hear: Why sales doesn't have to feel icky, pushy, or transactional The mindset shift that changes the way you see the value you bring The three things every sales conversation should uncover: fit, cause, and energy Why your clients care more about the outcome than everything you do behind the scenes How to stop "word vomiting" your services and start communicating your value clearly Why predictable packages and pricing can completely change your confidence The simple shift that positions you as the expert before the sales conversation even begins How storytelling and case studies can build authority without making you feel like you're bragging Why social media is a visibility tool—not a sales tool The reminder every entrepreneur needs when they're in an uncertain season of business Connect with Gwen: Website: https://www.gritandtenacityconsulting.com/ Instagram: https://www.instagram.com/gritandtenacityconsultin Resources mentioned: Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller: https://www.amazon.com/dp/0718033329?ref=cm_sw_r_ffobk_cp_ud_dp_SG7YMCZK1DC6ZGVMDBSP&ref_=cm_sw_r_ffobk_cp_ud_dp_SG7YMCZK1DC6ZGVMDBSP&social_share=cm_sw_r_ffobk_cp_ud_dp_SG7YMCZK1DC6ZGVMDBSP&bestFormat=true

If you've ever felt like you're carrying the weight of your business, your family, and your future all at the same time, this conversation is for you. This week, I'm sitting down with Ashley Mastowski, founder of First Choice Insurance Group, entrepreneur, leader, mom, and someone who knows a thing or two about navigating life's longest seasons of waiting. Ashley has spent nearly two decades in the insurance industry, building a business rooted in education, trust, and protecting families. But her story goes far beyond entrepreneurship. After eight years of infertility, five rounds of IVF, a heartbreaking miscarriage, and countless moments of uncertainty, Ashley and her husband welcomed miracle twins into their family. In this conversation, we talk about building a business from the ground up, leading with trust, finding community during difficult seasons, and what it really looks like to keep moving forward when life doesn't go according to plan. What You'll Hear: The leap from employee to business owner and what seven years of entrepreneurship has taught her Why collaboration beats competition and how community has shaped her success The leadership philosophy that's helped her build a loyal, empowered team How to trust your instincts when making big business and hiring decisions The reality of building a company while navigating major personal challenges Ashley's eight-year infertility journey, including five rounds of IVF and a miscarriage The emotional moment she learned her final two embryos had become twins Navigating motherhood, entrepreneurship, and leadership all at the same time Why creating a business that supports your life—not the other way around—matters so much The power of vulnerability and sharing your story, even when it's difficult Why high-achieving women struggle to slow down and what Ashley is learning about taking care of herself How community, masterminds, and mentorship can help you through every stage of growth Connect with Ashley: Website: https://yourfirstchoice.agency/ Instagram: https://www.instagram.com/firstchoiceinsgroup/

Hey everyone! Welcome back to The In-Between podcast! Today I'm sitting down with Alyson McCarthy - CEO of Ronald McDonald House Charities of Greater Las Vegas. Before leading this incredible organization, Alyson spent 22 years as a television news anchor and investigative reporter. We're diving into her gutsy career pivot from the newsroom to nonprofit, what broke her during those final years in TV, and how she's building a culture of compassion and self-care at RMHC. We also talk about the misconceptions people have about Ronald McDonald House, what families actually experience there, and why taking care of your team is the real measure of success. What You'll Hear: How RMHC operates independently from McDonald's corporate (and where funding really comes from) The biggest misconceptions about Ronald McDonald House Why it's not sad to work there - it's actually full of light and hope The new house designed for larger families with longer stays Alyson's breaking point after 22 years in TV news The "if it bleeds it leads" culture that led to her burnout How she quit without another job lined up (and what happened next) Divine intervention: the Nevada Donor Network opportunity Getting the call back to RMHC after initially turning it down Her husband's belief in her when she didn't believe in herself Why success isn't about raising $3 million - it's about taking care of your team first The power of emotional intelligence and self-awareness in leadership Why we need to retrain ourselves not to "give until it hurts" Living in the gray and messy in-between moments Her advice: Stop pretending you're not evolving as a person Let's Connect: @inbetweenconvos | @kassidy.owen Kassidy Lynne Socials: @kassidylynnesocials | website Connect with Alyson: LinkedIn | Website Produced by: Podcast & Co.