Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

From The In-Between Podcast with Kassidy Lynne Social by Kassidy Lynne

May 28, 2026 · 48 min · Episode 37

About this episode

Sam Schmidt discusses the challenges faced by social media managers and offers strategies for building a sustainable business.

Why are so many social media managers overworked, underpaid, and stuck in the client grind while others are building scalable, profitable businesses? Sam Schmidt breaks it down because she’s seen both sides. After starting her career as a teacher, Sam transitioned into social media management, built a successful agency, and went on to mentor hundreds of social media managers on how to grow beyond just “doing the work” and start running real businesses. This episode challenges the industry norms from underpricing and overdelivering to the pressure of doing everything, and replaces them with a smarter, more sustainable way to grow. If you’re ready to stop guessing, start charging appropriately, and build a business that actually supports your life, this conversation will shift how you see everything. What You’ll Hear: Sam’s transition from teaching to social media entrepreneurship Why most social media managers are undercharging (and how to fix it) The truth about the “$500 social media manager” and why it’s hurting the industry Why social media management should be treated as a premium service The difference between social media management vs. support (and when to offer each) How…

People in this episode

Host: Kassidy Lynne

Guest: Sam Schmidt

Topics covered

Keywords

Mentioned in this episode

Organizations: social media management, social media agency

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