Carla Johnson — RE:Think Innovation and the Wheel of Innovation
About this episode
Carla Johnson discusses her five-step process for innovation and shares cautionary tales about why good ideas often fail in the boardroom.
"Innovation isn't a gift. It's a simple, repeatable five-step process that anyone, at any level, can learn — with nothing more than a stack of Post-it notes." Carla Johnson, author of RE:Think Innovation, is on a mission to teach one million people to consistently come up with new, great and reliable ideas. In this anniversary-edition conversation, she takes Aidan McCullen through her updated Wheel of Innovation — observe, distill, relate, generate, pitch — and the cautionary tales that show why so many good ideas die in the boardroom. In this conversation, Carla reveals: Why a pet-flavoured water startup failed — and the warning signs it ignored The "CF-uh-O" who killed a Disney-inspired pitch, and what it teaches about how ideas are packaged What brand detachment disorder is — and why "that would never work here" is your most expensive excuse How Big Ass Fans transplanted the customer experience of Zingerman's Deli into an industrial fan company How the CDC's zombie apocalypse campaign got 60,000 hits in an hour and put Dr. Ali Khan on stage at Comic-Con Why Great Ormond Street Hospital brought in Ferrari's Formula 1 pit crew to cut surgical handover errors How Tim Washer…
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