About this episode

Andrew Underhill discusses his transition from big tech to building custom vans and the strategies he employs to establish his business.

Andrew Underhill used to have a big team working under him in the world of big tech. With the pace of change, he knew he needed to "AI-proof" his income (at least for as long as anyone can do that). Through Emery Custom Builds, Andrew's building a business to suit who he is, that supports his family and that produces beautiful environments to be in. Andrew shares how he's using Claude to figure out the SEO for his site so that people know his business exists, to learn his business operations, what it took for his family to get the business established, and what he dreams of for the future. _________________________________________ CONTACT JO: The Jo Show is for small business owners in their first one to five years — people doing the work, wearing every hat, and trying to figure out what’s actually working in marketing right now. Hosted by Jo McKee, founder of McKee Creative. Subscribe to The Jo Show for more conversations with builders, inventors and operators → https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ Hire McKee Creative for your marketing or AI systems → https://mckeecreative.store…

People in this episode

Host: Jo McKee

Guest: Andrew Underhill

Topics covered

• entrepreneurship
• custom builds
• AI in business
• SEO
• small business
• work-life balance

Keywords

• custom vans
• big tech
• AI-proof income
• SEO
• small business marketing
• entrepreneurship

Mentioned in this episode

Organizations: Emery Custom Builds, McKee Creative, Claude, The Jo Show, LinkedIn

Places: big tech

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