The Jo Show

In this episode of The Jo Show, entrepreneur and podcast host Aubrey Felderhoff reveals the three organic marketing channels that helped her build a thriving coaching business and a globally ranked podcast—without spending a dollar on advertising.If you’re a small business owner, coach, consultant, or service provider who hates posting on social media, this conversation breaks down practical client acquisition strategies that work even when you’re working solo with limited time and resources.Aubrey built a podcast ranked in the top 1.5% globally and grew her business with no ad budget, no large team, and no complicated roadmap. In this interview, she shares the audience-building, networking, and content strategies that generated consistent leads and long-term business growth.In this episode, you’ll learn:• The 3 organic marketing channels that attract clients without paid ads• How to grow a podcast and build authority in your niche• Client acquisition strategies for coaches, consultants, and small business owners• How to market your business when you dislike social media• The relationship-building tactics that create long-term referrals and opportunities• How to grow an audience and generate leads with limited resourcesWhether you’re in your first few years of business or looking for more sustainable marketing strategies, this episode offers actionable insights you can implement immediately.⸻CONNECT WITH JO:The Jo Show is for small business owners in their first one to five years of business—people wearing every hat, building from the ground up, and looking for marketing strategies that actually work today.Hosted by Jo McKee, Founder of McKee Creative.Subscribe to The Jo Show for more conversations with entrepreneurs, business owners, innovators, and operators:https://www.youtube.com/@the_jo_showApply to be a guest on The Jo Show:https://mckeecreative.store/the-jo-show-guest-application/Work with McKee Creative for marketing strategy, content creation, and AI systems:https://mckeecreative.storeConnect with Jo on LinkedIn:https://www.linkedin.com/in/mckeecreative/⸻CONNECT WITH AUBREY:Website:https://moldfreemom.com⸻#SmallBusinessMarketing #OrganicMarketing #ClientAcquisition #BusinessGrowth #PodcastMarketing #Entrepreneurship

Brianna Sylver was halfway through writing her first book when her publisher went bankrupt.Most people would've quit.She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list.We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook.We cover:→ How she closes 80-85% of proposals (and the scoping process behind it)→ Why LinkedIn is a 10-year nurture game, not a quick win→ The "bitch fest" that completely rebuilt her team culture→ A simple framework for getting unstuck when everything feels like it's falling apart→ Why resistance in your business is actually a giftIf you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you.Subscribe for more: https://www.youtube.com/@the_jo_show______________CONTACT JO:Feedback → give feedback to Jo: grow@mckeecreative.storeApply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH BRIANNALinkedIn → https://www.linkedin.com/in/briannasylver/Website → https://www.sylverconsulting.comRead the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952______________SHOW SPONSORGet done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.storeJo McKee is a marketing strategist and founder of McKee CreativeJo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.______________TIMESTAMPS00:00 When things get real ...03:24 What's working in marketing, right now.07:01 Business building to suit your unique strengths - being a bit silly can work!09:47 Big-time payoff: why long term perspective matters in client acquisition22:20 The unexpected superpower Brianna brings to every aspect27:39 Building a Thriving Team Culture35:22 Why resistance is a key signal for growth41:48 Getting Unstuck: The (super-effective) Creative Action Pathway45:40 Up next ...

Software developer Julian Smit runs his company from a barn and built Studio J to escape the subscription trap.This conversation gets into why most businesses use AI backwards, what's actually working in marketing right now, and how to build a business that fits you instead of forcing yourself into someone else's template.You'll learn:Why "we need AI" without a plan is killing businesses (and the 2-step prompt that fixes it)How to turn a complex product into one simple idea customers actually understandThe marketing channels that work when everyone's burned out on tacticsWhy one real conversation beats 10 social postsHow Julian escaped $850/month SaaS bills and built software you own foreverChapters:00:00 Why most businesses are using AI backwards01:21 Running a company from a barn: what actually matters 03:13 What's working now (hint: it's not what you think) 07:10 Workshop: turning Studio J from "technical mess" into one clear sentence17:24 The subscription trap – and how to escape it19:59 Why taking responsibility is harder than it looks20:44 "Personal brand" is bullshit – here's what reputation actually meansThis episode will change how you think about building business. If you're tired of fitting yourself into systems that don't work for you, watch this.____________________Ready to tie your ads, SEO, and email into a system that actually drives ROI? Book a strategy session: https://mckeecreative.storeMore from The Jo Show:Subscribe: https://www.youtube.com/@the_jo_showApple Podcasts: https://podcasts.apple.com/us/podcast/the-jo-show/id1854651668Spotify: https://open.spotify.com/show/0NBa1vL4acdxjAQkwkPoCuApply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/Connect with Julian Smit: LinkedIn: https://www.linkedin.com/in/julian-smit-marketing/Studio J: https://studio-j.app/____________________#smallbusiness #marketingstrategy #AIforBusiness #entrepreneurship #subscriptions #businessgrowth

From $3,000 to Award-Winning: How Being Queer Became Her Competitive AdvantageAllison Harrison started her law firm at 27 with just $3,000 and a laptop. Now she's doubling revenue year-over-year by building a business that reflects exactly who she is: no hiding, no corporate cosplay, just radical authenticity.In this episode, learn how embracing her identity as a queer business owner became her competitive advantage, why TikTok transformed her team culture (not just her marketing), and the two simple rules that actually grow businesses: be loud and show up.If you're tired of pretending to be someone else to succeed, this one's for you.See below for timestamps, links, and to give feedback or send questions to Jo.🎯 Topics: Authentic marketing | LGBTQ+ entrepreneurship | Law firm growth | Building company culture | Social media strategy________________________________________________________________CONTACT JO:Feedback → give feedback to Jo: grow@mckeecreative.storeApply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH ALLISONLinkedIn → https://www.linkedin.com/in/alharrisonlaw/TikTok → @alh_lawAHL Law Group → https://www.alhlaw.com/________________________________________________________________SHOW SPONSORGet done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store________________________________________________________________TIMESTAMPS00:00 From $3K and a Laptop: How She Built a Law Firm from Nothing02:28 The TikTok Strategy That Built Team Culture (Not Just Clients)04:47 What Breaks When You Scale Fast (And How to Fix It)06:47 Coming Out as a Queer Business Owner: The Turning Point09:22 The Clients Who Found Her Because She Stopped Hiding11:47 Why Jeans Beat Suits: Creating the Most Approachable Law Firm14:29 LinkedIn for Referrals, TikTok for Clients: Platform Strategy That Works16:14 The Moment She Realized She Was "Old Enough" to Lead18:02 Beyond the Firm: Advocacy Work That Shapes Her Business19:48 Building What She's Proud Of: Culture, Safety, and Growth

In this episode I’m speaking with Paul Zelizer, founder of the Awarepreneurs podcast (longest running social entrepreneur podcast in the world) and a long-time coach to over 30,000 purpose-driven entrepreneurs.Paul helps mission-driven startups and impact businesses create scalable business models, grow high-performing teams, and raise growth capital.We talk about why so many capable people feel out of step with conventional business advice, how to stop forcing yourself into models that were never designed for you, and how to build a business that is truly successful for People, Profit and the Planet.See below for timestamps, links, and to give feedback or send questions to Jo.________________________________________________________________CONTACT JO:Feedback → give feedback to Jo: grow@mckeecreative.storeApply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH PAUL LinkedIn → https://www.linkedin.com/in/paulzelizer/Awarepreneurs Podcast → https://www.awarepreneurs.com/podcastSocial Entrepreneur Coaching Website → https://www.paulzelizer.com/New Mexico is open for business: https://www.sic.state.nm.us/________________________________________________________________SHOW SPONSORGet done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store________________________________________________________________TIMESTAMPS00:00 The Purpose of Business in Society03:21 Transitioning from Nonprofit to Social Entrepreneurship06:25 The Evolution of Consumer Awareness09:26 Overcoming Doubts in Entrepreneurship11:58 Real-World Examples of Entrepreneurial Success14:59 Lessons Learned from Founders18:03 Understanding the Problem vs. the Solution21:03 The Power of Social Entrepreneurship26:03 Navigating Humanity's Challenges27:57 The Value-Driven Entrepreneur30:30 Social Entrepreneurship: Unique Challenges34:46 Building Trust in Social Enterprises39:17 Finding Community and Support41:51 Measuring Success Beyond Profit46:51 Passion and Purpose in Business