About this episode

Joe Polish interviews Jeffrey Hunter about the success of Storyteller Overland and the van life culture.

Jeffrey Hunter built Storyteller Overland from a blank slate in November 2018 to over 200 million dollars in revenue in just four years, on Mercedes Sprinter and Ford Transit platforms, with what may be the most rabid customer community in the recreational vehicle industry. He sits down with Joe Polish at Genius Network to break it all down, from the origin story to the build philosophy to what the van life is really doing for the people who choose it. Here's what you're about to discover in this conversation: The story behind Storyteller Overland and why Jeffrey started his adventure van company What the van life is all about (PLUS: How Jeffrey engages with his adventure-loving customers) How to create an even more E.L.F. (Easy, Lucrative and Fun) life with an Overland Storyteller The role of storytelling in the world of Overlanding and inspiring stories Jeffrey has heard Why the van life is not about "what you drive" but about embracing "what's driving you" How to integrate running a business and having outdoor adventures (Advice for striking a balance) Jeffrey shares the 4 elements that helped Overland Storyteller grow and scale so fast How Storyteller Overland is different…

People in this episode

Host: Joe Polish

Guest: Jeffrey Hunter

Topics covered

• entrepreneurship
• van life
• storytelling
• business growth
• customer engagement
• outdoor adventures

Keywords

• Storyteller Overland
• van life
• entrepreneurship
• business growth
• customer community
• outdoor adventures
• storytelling

Mentioned in this episode

Organizations: Storyteller Overland, Genius Network

Products: Mercedes Sprinter, Ford Transit

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