About this episode

Kelly Roach interviews Heidi DeCoux about her innovative bookkeeping tool for solopreneurs and the challenges she faced in bringing it to life.

Smart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of dread, this one's permission to stop being afraid. What's inside: Why understanding your numbers is the thing that actually sets you free The partnership red flags Heidi ignored, and what she'd do differently What makes bookkeeping built for one type of business so much smarter Where AI is about to take the entire accounting industry Timestamps 01:42 — From rural Minnesota to four businesses and three exits 03:14 — The unsolved pain she set out to fix: solopreneurs frozen around their numbers 04:47 — The co-founder she had to legally remove 05:33 — Three hard lessons (move slower, don't skimp…

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