1156. My 19-Point Plan to Sell 100,000 Books
About this episode
Kelly Roach shares her 19-point plan for selling 100,000 books and insights from her previous book launches.
After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a book, want to, or just want to watch a master strategist map a campaign in real time, pull up a chair. What's inside: Why focus on one offer, one message, and one launch beats everything else The clarity moment that made Kelly choose not to scale Her 19 pillars for selling 100,000 copies Why a launch should be the kickoff of a movement, not a one-time event TIMESTAMPS: 02:00 — How one message took the business from 7 to 8 figures 03:30 — The Miracle Hour launch timeline and the objectives behind it 05:00 — Our goal through Q1: one focus, one offer 06:15 — Engineering the celebrity of the system…
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