Outlier Media Reimagines What Local News Can Be

Outlier Media Reimagines What Local News Can Be

February 5, 2026 · 51 min · Season 1 · Episode 7

About this episode

The episode discusses how Sarah Alvarez's Outlier Media project provides Detroit residents with property information via text message to empower them in the housing market.

In 2016, Sarah Alvarez, a former civil-rights lawyer and reporter, reimagined what journalism could be. Rather than break news or publish stories on a website, her project, Outlier Media, promised to provide the people of Detroit with information on any property they wanted, via text message—all they had to do was ask. Alvarez hoped that with vetted information, locals could hold landlords to account and avoid property scams in an increasingly hostile housing market. It was to be the first of...

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