Episode 196: What Makes Swaddelini the Best Swaddle for Newborns with Founder Liz Hilton
About this episode
Liz Hilton discusses her journey of creating Swaddelini, a revolutionary swaddle for newborns.
What do you do when your newborn hates being swaddled and nothing on the market works? If you're Liz Hilton, you invent something better. A mother, designer, and entrepreneur with a background in 3D knit technology, Liz took a very real newborn sleep problem and built a solution from scratch in her garage. That solution became Swaddelini, a swaddle designed to contain babies while still allowing natural movement. Parents rave that it gives their baby a snug and secure fit that helps their baby feel calm and sleep longer without overheating, and many describe it as the best swaddle they've ever purchased. The secret is patented Hug Technology that delivers continuous comfort reminiscent of a parent's embrace, inspired by therapeutic garments originally designed for children with special needs. Unlike traditional swaddles that lock babies in tight, the Swaddelini's seamless, 3D knit construction helps soothe the startle reflex, calms fussy babies, and encourages longer, more restful sleep while still giving babies room to move. And practically speaking, parents love that there are no Velcro, zippers, or complicated wrapping involved. What started as a homegrown fix for her own son…
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