Why the Kirkpatrick Model Isn't an L&D Tool — It's a Business Model with Jawad Ahmed
About this episode
Vanessa and Jawad Ahmed discuss the Kirkpatrick Model as a business model and its application in the learning and development sector.
In this episode of The Kirkpatrick Podcast, Vanessa sits down in person with Jawad Ahmed, a longtime Kirkpatrick Partners affiliate and director at C2C in India, for a candid conversation about how the Kirkpatrick Model travels — and sometimes gets lost — across borders. Jawad shares what changed for him the moment he was certified in 2015, the myth he hears most often from HR and L&D professionals, and why so many organizations still stall out before reaching Level 3 and Level 4 of the Kirkpatrick Four Levels®. The conversation turns to India's fast-growing learning and development market, the rise of Global Capability Centers, and where artificial intelligence is — and isn't — making a dent in evaluation today. Vanessa and Jawad also dig into what it takes to move a leader from a check-the-box mindset to real investment in outcomes, and why that shift starts with understanding what's actually on a leader's dashboard. Takeaways: • The Kirkpatrick Model is a business model, not just an L&D framework. • Most L&D professionals believe they know the model — most haven't seen it applied. • AI has transformed Levels 1 and 2 of evaluation. Levels 3 and 4 still require a…
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