About this episode

Lauren discusses the maturation of the K-Beauty industry and its implications for 2026.

  Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth. For full show notes and resources, visit STYLE STORY   Question of the Month A listener asks: How strict are skincare expiration dates? Is two years past expiry too long? Why do products often last far beyond the printed date? Products Mentioned in This Episode SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream Aestura Retinoid Eye Serum COSRX AHA BHA Vitamin C Booster Serum Connect with Lauren Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy   Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast   Work with STYLE STORY: stylestory.com.au/pages/contact-us   Shop…

People in this episode

Host: Lauren Lee

Topics covered

• K-Beauty industry
• global growth
• skincare expiration
• trust in beauty
• partnerships in K-Beauty

Keywords

• K-Beauty
• skincare
• global industry
• trust
• expiration dates

Mentioned in this episode

Organizations: STYLE STORY

Products: SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream, Aestura Retinoid Eye Serum, COSRX AHA BHA Vitamin C Booster Serum

Places: Australia, China, Germany, U.S., Canada

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• From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained · October 8, 2025 · 37 min
• How K-Beauty is Transforming Professional Beauty (Expo Recap) · September 9, 2025 · 31 min
• Korea’s Biggest Beauty Retailer Just Got Sued... and Lost · August 5, 2025 · 35 min

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