The Korean Beauty Show Podcast

Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands. In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery and live commerce to create a seamless discovery-led shopping experience. She also examines how its loyalty programme, consumer data and merchandising capabilities help the company identify trends and scale Korean beauty brands. Plus, she looks at the more complicated side of Olive Young’s rise, including regulatory scrutiny over its supplier practices and the lawsuit involving a lifting mask sold under one of its in-house brands. Finally, she breaks down Olive Young’s international expansion strategy, what went wrong with the launch of its dedicated US platform, the competition it faces from Amazon, Sephora and Ulta, and whether its platform model could support a successful return to China. For full show notes and resources, visit:Show Notes Catch up on Part 1:Part 1 Brands and Retailers Mentioned in This Episode Olive Young Amazon Sephora Ulta Beauty YesStyle Jelly Ko Etude House  Flower Knows CONNECT WITH LAUREN:  Book a Consultation Instagram TikTok Threads YouTube Take a FREE Korean style skin analysis Shop Jelly Ko Shop Jelly Ko on YesStyle Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small Request If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.See omnystudio.com/listener for privacy information.

This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters. CONNECT WITH LAUREN   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary: In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss: How Jennifer turned a personal passion for skincare into a full-time business Why international clients are flying to Korea for dermatology & non-invasive procedures The appeal of Korea’s affordable and innovative treatments What makes stem cell therapy so effective (and why it’s not common in the West) The growing demand for Rejuran, exosomes, and Chanel boosters Korea’s world-class health screening system and how it compares to the US & Australia This episode is a must-listen for: Beauty and wellness travelers Curious skincare lovers Anyone considering non-surgical treatments in Korea Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all. 🔗 Learn more about Jennifer: Aneue Concierge Instagram  💬 Kind ReminderCreating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ Let’s Chat:DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!See omnystudio.com/listener for privacy information.

K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025. We’ll break down: Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas The backlash against overwhelming routines and cutesy packaging How language and cultural nuance impact global perception What Korean brands must adapt to stay relevant internationally Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty. Tune in to cut through the gloss and get real about K-Beauty abroad. Access Full Show Notes for this Episode: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad  It’s affordable but effective  Gentle, proactive skincare Natural / “clean” beauty with heritage ingredients  Constant innovation  The Challenges of K-Beauty Abroad  Hyperconsumerism + Waste  Issues with Diversity and Inclusion  Trends move too fast  Ingredient Transparency & Education Perception of “Cheapness” Despite Quality The Blessing and Curse of Too Much Choice Lack of Instant Gratification Final ThoughtsSee omnystudio.com/listener for privacy information.

Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments.  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary  There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.   Access Full Show Notes for this Episode: Here  Products Mentioned in this Episode: Laneige’s new Bouncy and Firm Serum  Jelly Ko’s Cherry Blossom Sleeping Mask (although we this launched in 2020, well before this current crop of trends), Dewy Glaze Toner & Be Jelly Overnight Dream Serum Arencia's "Holy Hyssop Serum" Mamonde's "Calming Shot Azulene Moisture Ampoule” Abib's "Rice Overnight Mask" No-Texture "HYDRA JELLO MIST”  Espoir's “Dewlike Jello Glow Riser" Dasique "Chewing Glow Pot"    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry.  CONNECT WITH ME  Book a Consultation  Watch the Show on YouTube Follow me on Threads Instagram Jelly Ko Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-BEAUTY DISCOUNTS FOR KBS Followers: YESSTYLE - Use Code KBS2020 Jelly Ko - Use Code KBS2020 for 10% off your first order    Access Full Show Notes for this Episode: Here    Products Mentioned in this Episode  Beyond Argan Therapy Repairing Shampoo  Unove Deep Damage Repair Shampoo  107 Scalp Purifying Microbiome Shampoo  Manyo Factory Bioxyl Anti Hair Loss Shampoo  (save 5% with code KBS2020) Dr Groot Density Intensive Care Hair Strengthening Shampoo Longtake Intensive Shampoo  Healing Bird Treatment Deep Moisture Miseenscene Salon 10 Professional Cica Protein Treatment Steam Base Tea Tree Scalp Water Scaler Aromatica Rosemary Root Enhancer Unove Silk Oil Essence Longtake Sandalwood Intensive Hair Oil  Unove Water Essence Mist Cha Hong Fix Volume Hair Spray  Etude Pang Pang Hair Shadow (save 5% with code KBS2020)  Moremo Keratin Hair ColorSee omnystudio.com/listener for privacy information.

Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here.    ACCESS FULL SHOW NOTES: Here CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality)  Technology Mentioned: AI Skin Analysis  2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences  Products Mentioned: Tir Tir Milk Skin Toner Beauty of Joseon Glow Replenishing Rice Milk  I’m From Toner  Laneige Cream Skin Refiner Aestura Atobarrier 365 Cream Mist  2025 Korean Beauty Trend Forecast Part 2: Sunscreens  Products Mentioned: Beauty of Joseon Sunscreen Round Lab Birch Juice Sunscreen 2025 Korean Beauty Trend Forecast Part 2: Beauty Devices  Products Mentioned: Medicube AGE-R Booster Pro  Jelly Ko Cherry Blossom Sleeping Mask. Medicube Jelly Cream  2025 Korean Beauty Trend Forecast Part 2: Injectables Products Mentioned: Rejuran Rejuran Healer  Rejuran S  Letybo  Daewoong’s Nuceiva   All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of.    ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   PRODUCTS MENTIONED IN THIS EPISODE:  Foundations  Matte: VDL Cover Stain Perfecting Foundation  Glow: Espoir Protailer Glow Foundation  Matte Cushion Foundation: Hera Black Cushion Foundation  Glow Cushion Foundation: Bbia Eau Glow Cushion  Cream Foundation: The Saem Cover Perfection Triple Foundation Balm  Powders Finish Powder: Makeup Forever UHD Pressed Powder  Loose Powder: Innisfree No Sebum Mineral Powder  Concealers Concealer: Luna Long Lasting TIp Concealer Stick Concealer: The Saem Cover Perfection Concealer Pencil  Pot Concealer: The Saem Cover Perfection Triple Pot Concealer  Makeup Base: Yunjac Skin Perfecting Protective Base Prep  BB Products BB Cream: Glow Breathable BB Cream  BB Cushion: Lara Clara Bio Cover Balm  Lip Products Lipstick: Hera Sensual Powder Matte Lipstick  Lip Pencil: Banila Smudging Lip Pencil  Lip Liner: Clio Velvet Lip Pencil  Lip Gloss: Hera Sensual Nude Gloss  Eye & Brow Products Eyeshadow: Holika Holika My Fave Piece Eyeshadow  Liquid Eyeshadow: 3CE Eye Switch  Palette: Clio Pro Eye Palette  Brows: Espoir The Brow Balance Pencil  Powder Brow: Skinfood Choco Eye Brow Powder Cake  Mascara: Etude Curl Fix Mascara  Blushes  Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher Liquid Blusher: Nuse Mousse Care Cheek  Blusher Palette: Dasique Rose Milk Tea Collection  Lip & Cheek: Braye Lip Sleek Contour & Highlight  Cream / Stick Shading: Etude Reborn Maker  Powder Shading: Too Cool for School Art Class by Rodin  Powder Highlighter: Glint by 비디보브 Cream / Stick Highlighter: Hince True Dimension  Highlighter Palette: Glyf Illuiette Highlighter Palette    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.   See omnystudio.com/listener for privacy information.