About this episode

Lauren dives into the business story behind Olive Young's rise to dominance in the K-Beauty industry.

Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare. Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building. Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth. For full show notes and resources, visit: stylestory.com.au/blogs/podcast   Brands Mentioned in This Episode Olive Young Missha Etude House Innisfree Nature Republic The Face Shop Skin Food TonyMoly Rom&nd Torriden   Connect with Lauren Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads…

People in this episode

Host: Lauren Lee

Topics covered

• business of beauty
• K-Beauty industry
• retail strategies
• brand building
• emerging brands
• merchandising

Keywords

• Olive Young
• K-Beauty
• retail
• business strategy
• brand building
• Korean skincare
• emerging brands

Mentioned in this episode

Organizations: Olive Young, Harvard Business School, Missha, Etude House, Innisfree, Nature Republic, The Face Shop, Skin Food, TonyMoly, Rom&nd

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