
Kris Gethin interviews Will Harris about the misconceptions of food labels and the importance of regenerative farming.
Most people think they know what they're eating because they read the label. Grass-fed. Organic. High protein. Product of the USA. Low calorie. Clean ingredients. But that label is the end of the story, not the beginning. The beginning is the soil. The animal. The feed. The farm. The chemicals. The confinement. The way the food was raised, processed, mixed, marketed, and sold before it ever reached your plate. And that's where a lot of people are getting fooled. In this episode of The Kris Gethin Podcast, I sit down with Will Harris, fourth-generation farmer and owner of White Oak Pastures, to break down what most people never see about the food system. We talk about why industrial food became built around cheapness, volume, and taste, why regenerative farming is the opposite of that model, and why knowing your farmer may tell you more than any label ever could. Will Harris is the fourth-generation owner of White Oak Pastures in Bluffton, Georgia. After decades in industrial cattle farming, he rebuilt the farm into a regenerative, multi-species operation focused on soil health, animal welfare, nutrient-dense food, and restoring local food systems. What's Discussed: (03:50) How…
Host: Kris Gethin
Guest: Will Harris
Organizations: White Oak Pastures
Places: Bluffton, Georgia
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