Inside the Las Vegas Aces with D’Andra Duggans: Sports Travel, Brand Experience & Building a Championship City
About this episode
D’Andra Duggans discusses how the Las Vegas Aces are transforming sports tourism and brand experiences in Las Vegas.
In this episode of The Layover , we sit down with D’Andra Duggans , Chief Brand Officer of the Las Vegas Aces , to explore how women’s sports, destination marketing, and live entertainment are reshaping Las Vegas into a global sports travel powerhouse. From championship culture to marquee partnerships, D’Andra shares how the Aces are designing experiences that draw fans far beyond the arena. As sports tourism surges toward a projected $2 trillion global market , the Aces are emerging as a must-see stop on the Las Vegas itinerary—proving that women’s basketball can drive travel, culture, and economic impact at scale. D’Andra breaks down how the Aces are: Turning championship success into a destination-worthy game-day experience Partnering with MGM and the LVCVA to integrate Aces games into broader Vegas travel itineraries Taking a quality-over-quantity approach to brand partnerships and sponsorships Building player-led storytelling that empowers athletes as creators and media brands Positioning the Aces as a cornerstone franchise in both the WNBA and Las Vegas’ sports ecosystem Using CES as a platform for inspiration, innovation, and future-facing fan engagement Whether you’re a…
People in this episode
Guest: D’Andra Duggans
Topics covered
- women's sports
- sports tourism
- destination marketing
- live entertainment
- brand experience
- economic impact
Keywords
- Las Vegas Aces
- sports travel
- women's basketball
- championship culture
- brand partnerships
- fan engagement
- tourism
- economic impact
Mentioned in this episode
Organizations: Las Vegas Aces, MGM, LVCVA
Places: Las Vegas
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