Inside Unplugged Collective: Mike Richter & Erica Fieldman on Modern Travel Storytelling
About this episode
Mike Richter and Erica Fieldman discuss the evolution of modern travel storytelling and the importance of authenticity in media.
In this episode of The Layover , we sit down with Mike Richter and Erica Fieldman of Unplugged Collective to unpack how modern travel storytelling is evolving—and what it really takes to build trust, scale audiences, and create content that actually moves people. From navigating brand partnerships and audience growth to balancing creativity with commercial realities, Mike and Erica share an insider’s perspective on building a media platform rooted in authenticity, intention, and community. Together, they explore: How Unplugged Collective approaches travel storytelling with purpose , not just reach Why depth, perspective, and credibility matter more than ever in a crowded media landscape What brands misunderstand about creator partnerships—and how to get them right How audience trust is built through consistent point of view and lived experience Where travel media is headed as platforms, formats, and consumer behavior continue to shift Whether you’re a creator, brand marketer, tourism board, or simply passionate about thoughtful travel, this episode offers a grounded look at how Unplugged Collective is shaping the future of travel media—one story at a time. Ever wonder what a city…
People in this episode
Host: LOST iN
Guests: Mike Richter, Erica Fieldman
Topics covered
- travel storytelling
- audience growth
- brand partnerships
- media authenticity
- creator partnerships
Keywords
- travel media
- storytelling
- audience trust
- brand partnerships
- content creation
Mentioned in this episode
Organizations: Unplugged Collective
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