About this episode

Sarah Sebastian discusses her journey from corporate marketing to founding her own experiential marketing agency, sharing insights on business growth and team dynamics.

In this episode of the Leadway Podcast, Chris sits down with Sarah Sebastian, Founder & CEO of Rose Gold Collective, a nationwide experiential boutique event agency based in Miami. Sarah shares how she built a business that operates remotely across the U.S., specializing in experiential marketing, including pop-up shops, mobile tours, festivals, and immersive brand activations designed to create real-world connections and brand loyalty. From her early career in marketing and fashion merchandising to working in brand promotions and eventually launching her own agency, Sarah breaks down how she turned creative vision into a scalable business. She also dives into the transition from corporate to entrepreneurship, explaining how she recognized she was already doing agency-level work — and decided to build her own company instead. The conversation goes deep into what it actually takes to grow and manage a business, especially in a creative industry where every project is different. 🔥 In this episode, you’ll learn:✔️ What experiential marketing is and why it’s growing rapidly✔️ How Sarah transitioned from corporate to entrepreneurship✔️ How to scale a service-based business across…

People in this episode

Host: Chris

Guest: Sarah Sebastian

Topics covered

• experiential marketing
• entrepreneurship
• business growth
• remote work
• team building
• creative industry

Keywords

• experiential marketing
• business scaling
• entrepreneurship
• team performance
• brand loyalty
• remote business

Mentioned in this episode

Organizations: Rose Gold Collective

Places: Miami

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