Securing Value: An Enterprise Perspective on the Ownership Economy

Securing Value: An Enterprise Perspective on the Ownership Economy

From The Ledger Podcast by Ledger

November 21, 2025 · 36 min

About this episode

The episode explores the ownership economy and how brands are evolving through community involvement and crypto-native strategies.

In this episode of The Ledger Podcast, we dive deep into the emerging frontier of the ownership economy, where consumers become stakeholders, loyalty becomes liquid, and brands are rebuilt from the bottom up. Our EVP of Ledger Enterprise, Sebastian Badault sat down with Ovie Faruq ,co-founder and CEO of REKT Brands, live from Ledger Op3n at 106 in Paris. From crypto-native companies to the shifting power dynamics of brand building, Ovie unpacks why traditional loyalty is broken, how brand coins reshape the value exchange, and why the next generation of global brands will be built with their communities, not above them. They discuss: Why crypto-native builders create differently How brand coins reward early supporters Why legacy giants like Pepsi & P&G can’t simply “copy” crypto-native brands The emotional and financial value of community-owned brands What happens when consumers become co-creators Enjoy the episode! Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Sebastian Badault

Guest: Ovie Faruq

Topics covered

  • ownership economy
  • brand building
  • crypto-native companies
  • loyalty programs
  • community ownership
  • value exchange

Keywords

  • ownership economy
  • brand coins
  • loyalty
  • community
  • crypto
  • value exchange
  • stakeholders

Mentioned in this episode

Organizations: REKT Brands, Pepsi, P&G

Places: Paris

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