About this episode

Carrie Rollwagen discusses website effectiveness with Pam Darden, focusing on small business strategies in the age of AI.

Your website traffic might be down. But that doesn't mean your business is. In this episode of The Localist, Carrie Rollwagen sits down with Pam Darden, VP of Accounts and Revenue at Infomedia, to answer real audience questions about small business websites in the age of AI. Pam has worked with small business clients for over 10 years. She knows what actually works, and what is quietly costing you customers. They cover why you still need a website even if traffic has dropped, how AI is pulling information about your business from places you never thought to check, what to put on your site so AI includes you in the conversation, how to track sales when analytics no longer tell the full story, and whether vibe coding is ever a good idea for a small business. If you have a website and are not sure if it is working, this episode will show you exactly where to look. 🎥 Watch the Full Episode on YouTube Mentioned in This Episode Infomedia Infomedia contact page Pam's SEO for the AI Era talk at Localist Lab Laine White influencer marketing episode of The Localist Hattie O'Hara episode of The Localist Google Business Profile HubSpot (CRM example) Salesforce (CRM example) Tempo Websites…

People in this episode

Host: Carrie Rollwagen

Guest: Pam Darden

Topics covered

• website optimization
• small business
• AI impact
• customer retention
• analytics
• digital marketing

Keywords

• website traffic
• small business websites
• AI
• customer loss
• analytics
• SEO

Sponsors

Infomedia

Mentioned in this episode

Organizations: Google Business Profile, HubSpot, Salesforce, Tempo Websites

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• Growing a Business Without Losing What Makes It Special | Golden Age Wine · May 26, 2026 · 57 min
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