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On the show
From 15 epsHost
Recent guests
Recent episodes
Can You Build the App You've Always Wanted? | Dan Atchison of Tend+
Jun 23, 2026
Unknown duration
Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing
Jun 16, 2026
Unknown duration
The Bookstore Dream Is Real (and the Margins Are Terrible) | Kristen Iskandrian of Thank You Books
Jun 9, 2026
1h 07m 37s
A Practical Guide to Part-Time Help: From Virtual Assistants to AI Tools
Jun 2, 2026
41m 04s
Growing a Business Without Losing What Makes It Special | Golden Age Wine
May 26, 2026
56m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() Can You Build the App You've Always Wanted? | Dan Atchison of Tend+ | What if the app you have been wishing existed could actually be built by you, even if you don't know how to code? In this episode of The Localist, Carrie Rollwagen sits down with Dan Atchison, the creator of Tend+, an iOS app that helps you tend to the relationships already in your phone. You download the app, pick the people you want to keep in touch with, set how often you want to connect, and Tend+ prompts you when it is time to reach out. Carrie has been using it for months. Here's the twist. Dan is not a developer. He vibe coded the entire app himself, starting over Christmas break when he got bored. Dan talks about how he went from idea to App Store, what tools he used, what he learned the hard way, and why every small business owner should know what vibe coding can and cannot do. Dan and Carrie also talk about what Tend+ is really about. Why proximity used to do the work in our relationships and how that has changed. Why we should tend to people instead of managing them. Why the cost of delivery is directly tied to the value of the message. If you have an app idea, or you just want to be a better friend, this conversation has something for you Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode Tend+ on the Apple App Store Tend+ website Highlands College Claude (AI assistant) Claude Code Anthropic Famous.ai Base44 Lovable Supabase Netlify Vercel GitHub Hattie O'Hara episode of The Localist Dan's Substack: Truth and Wonder _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9 | — | ||||||
| 6/16/26 | ![]() Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing | Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist, Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing. Luke and Carrie are both writers, and they both know that good writing can sell services in a way most other marketing simply cannot. They take a deep dive into newsletter email marketing, what it really does for a small business, and why most owners are sleeping on it. Luke and Carrie talk about why newsletters build loyalty better than social media, why your email list is yours in a way your Instagram followers will never be, whether to send from a person or a brand, how to find your voice, why your subject line is the most important sentence you will write, when to use Substack and when not to, what to do with 25 subscribers, and how to keep going when people unsubscribe. If you have a small business and you have been wondering if email marketing is worth it, this episode is a clear and honest guide to getting started. Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode Carrie's free newsletter and good stuff folder Uptick Marketing Infomedia Mailchimp Constant Contact Substack HubSpot Zapier Canva Marketing Made Simple by Donald Miller StoryBrand _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9 | — | ||||||
| 6/9/26 | ![]() The Bookstore Dream Is Real (and the Margins Are Terrible) | Kristen Iskandrian of Thank You Books✨ | bookstoreentrepreneurship+4 | Kristen Iskandrian | Thank You BooksMAKE Birmingham+2 | BirminghamCrestwood | bookstoreThank You Books+5 | — | 1h 07m 37s | |
| 6/2/26 | ![]() A Practical Guide to Part-Time Help: From Virtual Assistants to AI Tools✨ | part-time helpvirtual assistants+4 | — | OnePassLastPass+6 | — | virtual assistantAI tools+3 | Infomedia | 41m 04s | |
| 5/26/26 | ![]() Growing a Business Without Losing What Makes It Special | Golden Age Wine✨ | business growthsmall business+3 | Brandon LoperTrent Stewart | Golden Age WineVins de Lieu+5 | BirminghamMountain Brook+1 | business growthGolden Age Wine+4 | — | 56m 49s | |
| 5/19/26 | ![]() Is Your Website Losing You Customers without Your Knowing It? | Pam Darden of Infomedia✨ | website optimizationsmall business+4 | Pam Darden | Google Business ProfileHubSpot+2 | — | website trafficsmall business websites+4 | Infomedia | 54m 43s | |
| 5/12/26 | ![]() Building a Third Place through Tea Service | Cierra Lober of Cha House✨ | community buildingtea culture+3 | Cierra Lober | Cha HouseBeloved Community Church | AvondaleBirmingham | Cha Housecommunity center+3 | — | 59m 33s | |
| 5/5/26 | ![]() Why Your Small Business Marketing Isn't Working: And What to Fix First | Laine White✨ | small business marketingmarketing framework+3 | Laine White | Uptick MarketingInfomedia+3 | BirminghamSaturn in Avondale | small businessmarketing+5 | — | 48m 45s | |
| 4/28/26 | ![]() A Practical Guide to Influencer Marketing for Small Businesses | Laine White✨ | influencer marketingsmall business+3 | Laine White | Uptick MarketingInfomedia | — | influencer marketingsmall business+3 | — | 52m 56s | |
| 4/21/26 | ![]() How Influencer Hattie O'Hara Built the "One Week in Birmingham" Brand✨ | influencer marketinglocal business+3 | Hattie O'Hara | One Week in BirminghamYour Week in Birmingham+1 | Birmingham | influencerBirmingham+5 | — | 56m 57s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/14/26 | ![]() How The Craft Room Turns Creativity Into Community | Blakely O'Connor✨ | creativitycommunity building+4 | Blakely O'Connor | The Craft RoomSeeds Coffee Co.+3 | West HomewoodBirmingham+3 | craftingcommunity+4 | — | 51m 18s | |
| 4/7/26 | ![]() A Podcast that Builds Community, Not Just Content | Word of Mouth Podcast✨ | community buildingpodcast swap+3 | Myres AllenStephen Peacock | Word of Mouth Podcast | BirminghamBirmingham, Alabama | communitypodcast+5 | — | 1h 02m 29s | |
| 3/31/26 | ![]() SEO for the AI Era: How Small Businesses Get Found Now | Pam Darden of Infomedia✨ | SEOAI+3 | Pam Darden | InfomediaUptick Marketing+1 | — | AI searchsmall business+3 | — | 49m 08s | |
| 3/24/26 | ![]() Why Treating People Well Is Good Business | Chris Palmer, Green Garage✨ | customer experienceemployee investment+3 | Chris Palmer | Green Garage | BirminghamAutomotive Historic District | customer serviceauto repair+3 | — | 53m 33s | |
| 3/17/26 | ![]() How Good Brands Evolve as Business Grows | Caleb Chancey of Infomedia✨ | brandingbusiness growth+3 | Caleb Chancey | InfomediaZag+1 | — | brandingbusiness evolution+3 | — | 57m 32s | |
| 3/10/26 | ![]() From a Garage in Woodlawn to a Roastery Downtown | Daysol Coffee✨ | coffee businessentrepreneurship+4 | Bert Davis | DaySol CoffeePiggly Wiggly+3 | — | coffeeentrepreneurship+5 | Infomedia | 47m 28s | |
| 3/3/26 | ![]() Building a Fan Base with the Alabama Twisters✨ | jiu jitsuteam collaboration+3 | Russell MarbutMatt Elkins+1 | Alabama TwistersProfessional Grappling Federation | — | Alabama Twistersjiu jitsu+5 | Infomedia | 1h 03m 30s | |
| 11/24/25 | ![]() Why Customer Experience Is the Ultimate Business Hack with Jarrod Morgan | Tech startup veteran Jarrod Morgan joins The Localist to share how he grew ProctorU, navigated pandemic-era challenges, and then pivoted to physical products with Tuff Dog Coatings and Morgan Muscle. This episode is a must-listen for entrepreneurs interested in reinvention, customer-first strategies, and applying tech skills to blue-collar businesses. Mentioned in this episode: Formerly Meazure Learning (Proctor U former) Website - https://www.meazurelearning.com/ Tuff Dog Coating Instagram - https://www.instagram.com/tuffdogcoatings/ Morgan Muscle Cars Instagram - https://www.instagram.com/morganmusclecars/ | — | ||||||
| 11/10/25 | ![]() Relationships Come First at Son of a Butcher | Born from a pandemic pivot, The Son of a Butcher has become a local favorite in Birmingham's Pepper Place. In this episode, we talk with Brian McMillan and John Litzinger about their journey from wholesale to storefront, the art of cheesemongering, and why food and community go hand-in-hand. Mentioned in this episode: Website: https://thesonofabutcher.com Instagram: https://www.instagram.com/thesonofabutcher_bham/ Evan's Meat & Seafood: https://www.instagram.com/evansmeatsandseafood/ Pepper Place: https://www.instagram.com/pepperplacebham/ | — | ||||||
| 10/27/25 | ![]() How LUCA's Business Advisors Go Beyond Basic Accounting | Accounting doesn't have to be cold or confusing. In this episode, Carrie talks with Jordan Pridemore of LUCA about how they help small businesses use financial data to grow, not just survive. Learn why advisory services, tech-forward tools, and true partnerships are the future of accounting. Mentioned in this episode: Website: https://www.lucahq.com/Instagram: https://www.instagram.com/luca_hq/ Fox Hound Bee Company: https://www.instagram.com/foxhoundbeeco/ | — | ||||||
| 10/20/25 | ![]() Build Your Social Circle with The Gathering Lab | Janet King, founder of The Gathering Lab, joins The Localist to explore why modern friendships feel harder than ever—and what we can do about it. From her groundbreaking Circles model to the science of trust and connection, Janet offers a refreshing and hopeful roadmap for rebuilding community in a disconnected world. Mentioned in this episode: Website: https://thegatheringlab.com/ Instagram: @thegatheringlab Podcast: https://podcasts.apple.com/gb/podcast/how-to-build-a-deeper-social-life-in-your-30s/id1842196653 | — | ||||||
| 10/6/25 | ![]() Opening a Second Location with The Electric | Laura Smith of The Electric joins The Localist to share her journey opening a second restaurant location. From pandemic delays to vintage decor hunts, Laura dives into the highs and challenges of expanding her business without losing its soul. This one's packed with small business insight and local flavor. Mentioned in this episode: Website: https://www.theelectricbar.com/ The Electric Bluff Park: www.instagram.com/theelectricbp The Electric Avondale : www.instagram.com/theelectriceast Paramount: www.instagram.com/paramounthomewood El Barrio: www.instagram.com/elbarriobham | — | ||||||
| 9/22/25 | ![]() Built on Beverage: Michael Sellers Is ALL Good | Michael Sellers is reviving Ghost Train, launching a new brand called Porch, and building an entire beverage collective on Birmingham's Hugh Kaul Trail. In this episode, he joins Carrie Rollwagen to talk about alcohol trends, risk, regulation—and building brands that last. Mentioned in this episode: Porch Instagram: www.instagram.com/drinkporch/ Porch Website: www.DrinkPorch.com Good People Brewing Company Instagram: www.instagram.com/gpbrewing/ Good People Brewing Company Website: www.goodpeoplebrewing.com Avondale Brewing: www.instagram.com/avondalebrewing Avondale Website: www.avondalebrewing.com Ghost Train Brewing Instagram: www.instagram.com/ghost_train_brewing/ Ghost Train Website: www.ghosttrainbrewing.com All Good Beverage Instagram: www.instagram.com/allgoodbeverage/ All Good Beverage Website: www.AllGoodBeverage.com | — | ||||||
| 9/8/25 | ![]() Redefining the Retail Experience with Nan Curated | McCall Harwell of Nan Curated joins Carrie Rollwagen to talk about building Birmingham's most stylish pop-up. From sourcing vintage pieces across Alabama to turning social media buzz into real foot traffic, McCall shares her journey of turning taste into a thriving business — all while keeping the experience front and center. Mentioned in this episode: Website: https://www.nancurated.com/ Instagram: https://www.instagram.com/nan.curated TikTok: https://www.tiktok.com/@mccallharwell Zephyr Barbershop: https://www.instagram.com/zephyrbarber/ | — | ||||||
| 8/25/25 | ![]() Crafting a Once in a Lifetime Experience with Bustle | Bustle Gowns isn't your typical bridal shop. Owner Meredith Carter and creative director Laine White join Carrie Rollwagen to talk about creating a luxury experience with sample gowns, training consultants to be true guides, and navigating viral fame with grace. You'll hear stories of treasure-hunt dresses, intimate appointments, and why brides keep recommending Bustle long after the big day. Mentioned in this episode: Website Instagram Breakout Games Asia Nicole Ashley Wilhite | — | ||||||
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