About this episode

Kevin Goetz discusses his journey and insights on audience testing in filmmaking.

This episode is brought to you by our e-book Mastering Film Marketing. Get your copy today at https://themakeitpodcast.com/products/mastering-film-marketing Hello, Hello! In this episode, we sit down with legendary audience research expert Kevin Goetz , the CEO of Screen Engine, who has tested over 5,000 film and television titles for major studios over three decades. Kevin shares his journey from aspiring Broadway performer to becoming Hollywood's most trusted voice on audience testing, discussing how filmmakers can use audience feedback to enhance rather than compromise their creative vision. The conversation explores the evolution of audience expectations in the streaming era, the importance of knowing your deficits as an entrepreneur, and Kevin's philosophy on following passion over profit. We also talk about: • Kevin's childhood in Bensonhurst, Brooklyn, and the family dynamics that shaped his drive for success • The misconceptions filmmakers have about audience testing and how it actually enhances creative vision • How streaming platforms have changed viewer behavior, and the need for compelling cold opens • The importance of self-awareness in leadership and surrounding…

People in this episode

Hosts: Chris Barkley, Nicholas Buggs

Guest: Kevin Goetz

Topics covered

• audience testing
• filmmaking
• creative vision
• streaming era
• entrepreneurship
• leadership

Keywords

• audience research
• film marketing
• creative feedback
• streaming platforms
• leadership skills
• entrepreneurial mindset

Sponsors

Mastering Film Marketing

Mentioned in this episode

Organizations: Screen Engine, BBMG Entertainment

Products: Mastering Film Marketing

Places: Bensonhurst, Brooklyn

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