About this episode

Ashley Joves interviews Dr. Rich Constantine about the branding and vision behind Evelina Smiles.

Branding, Culture, and the Vision Behind Evelina Smiles In this episode Ashley sits down with Dr. Rich Constantine to go behind the brand. From the story behind the name to the team he is building from scratch, this one is equal parts heart and strategy. What You'll Hear in This Episode: 05:00 – Where the Name Comes From Evelina is named after his grandmother Evelyn. Why he chose a name with meaning that is not tied to him personally. And the little coffee corner called Cup of Jane, honoring ...

People in this episode

Host: Ashley Joves

Guest: Dr. Rich Constantine

Topics covered

• branding
• company culture
• entrepreneurship
• healthcare
• vision
• strategy

Keywords

• Evelina Smiles
• branding
• Dr. Rich Constantine
• company culture
• healthcare
• entrepreneurship

Mentioned in this episode

Organizations: Evelina Smiles, Cup of Jane

More episodes of The Making of a Dental Startup

• The Making Of Evelina Smiles - FOUR · June 2, 2026 · 58 min
• The Making Of Smile and Co. #2 — Episode TWO - The Come To Jesus Moment, Insurance, and Financing · May 26, 2026 · 32 min
• Michelin Star Moves: Transforming the New Patient Experience with Dr. Ashley Joves · May 12, 2026 · 21 min

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