About this episode

The episode discusses sales and marketing strategies, lead generation challenges, and engineering updates while introducing a new marketing hire.

Matt opens week two post-Automate with nine sales calls booked and ten more already on next week's calendar — but for the first time, he didn't send most of the emails to get them there. The shift is working. Michael is in a parallel version of the same problem: more high-quality enterprise leads than he can get proposals out to, a marketing engine that's gone quiet while sales volume is high, and a growing sense that something structural needs to change before the pipeline dips in three months. The sales and marketing section turns into one of the most substantive exchanges the show has had — a 30-plus minute conversation about funnels, deal velocity, when to chase versus let die on the vine, the real cost of HubSpot versus Klaviyo at different deal sizes, and whether building a Klaviyo MCP server for ten hours is the right move when a four-hour drip campaign would've done the job. Andrew, the marketing hire Matt has been building toward all year, officially starts Monday. Michael's version of that hire is still undecided — but by the end of the conversation, he's closer to admitting he needs one than he was at the start. Engineering covers a CoolantClear production breakthrough…

More episodes of The Manufacturing Automation Podcast

• Nine People, One Inbox, and the AI Compute Cost Nobody's Talking About · July 8, 2026 · 59 min
• Automate Debrief, the Secret Hire Revealed & Spindle Storm Gets a Redo · July 1, 2026 · 47 min
• Sine Waves, Secret Hires & CoolantClear 3 Already in the Works · June 17, 2026 · 1h 4m

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