49: Is Social Media Over Romanticizing Farming? (Or Is That Actually A Good Thing?) | Jessica Paige @Jessithefarmer

About this episode

The episode discusses the romanticization of farming and its impact on attracting new farmers, featuring insights from Jessica Paige of Adama Farm.

In this episode, Jean-Martin and Chris sit down with Jessica Paige of Adama Farm to discuss her journey from university student to first-generation regenerative farmer and influencer. Jessica explores the importance of "romanticizing" farm life, explaining how finding beauty in the intensive labor makes the work more enjoyable and sustainable, and how sharing this beauty online can inspire new young people to get into farming. She reflects on her formative apprenticeship at Frith Farm, her spiritual awakening through nature, and the empowerment of leading an all-female crew. The conversation covers the practicalities of starting a farm, from land acquisition to navigating the "year two and three" hurdles of infrastructure and irrigation. Ultimately, she highlights how a small-scale farm can become a vibrant community hub through farm-to-table dinners and shared connection to the land. Sponsors Dubois Agrinovation: https://duboisag.com/ Growers & Co: https://growers.co Timestamps [01:30] The viral accident: Meet ‘Jessithefarmer’ from Adama Farm [02:20] Survival by magic: Why you must romanticize intensive labor [06:05] Rewriting the rules: Inside an…

People in this episode

Hosts: Jean-Martin, Chris

Guest: Jessica Paige

Topics covered

• social media
• farming
• regenerative agriculture
• female empowerment
• community building
• intensive labor

Keywords

• farming
• social media
• regenerative farming
• female farmers
• community
• apprenticeship
• land acquisition

Sponsors

Dubois Agrinovation, Growers & Co

Mentioned in this episode

Organizations: Adama Farm, Frith Farm

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