Why You Don't Need More Leads
About this episode
This episode discusses the misconception of needing more leads when the real issue may lie in client conversion.
What if your firm doesn’t actually have a lead problem? In this episode of the Marketing LawCast, Jennifer Goddard shares the story of an estate planning law firm that was generating leads for just $16.47 each—an incredible cost per lead by industry standards. The problem? Those leads were not turning into booked consultations or new clients. The firm thought it needed more marketing, new ads, a different webinar, or a more selective lead form. But the real issue was hiding much closer to hom...
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