The Marketing Lawcast

Your marketing isn’t broken—your buyers changed. We dig into why steady SEO and consistent content can still produce wobbly pipelines for estate planning and elder law firms, and how AI-driven search now compresses discovery into a handful of rapid-fire micro-judgments. Before anyone clicks your link, they see summaries, reviews, and a tight shortlist. The real game isn’t “be seen” anymore; it’s “be chosen.” We share the concept of selection signals—clear cues that lower perceived risk and h...

James Campbell, Chief Growth Officer of Integrity Marketing Solutions, shares how estate planning and elder law attorneys with multiple office locations can overcome unique SEO challenges and dominate search results in every market they serve. Discover the three-pillar approach to building a sustainable SEO empire that turns each office into a thriving revenue engine. ✅ Why SEO doesn’t scale automatically when you open new offices ✅ How many firms rank for their main office but leave satellit...

What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer? In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story of how she walked away from her business overnight, fully expecting the worst… and instead watched her team lead it to new growth. Jennifer opens up about: The moment she discovered something was wrong—and the terrifying prognosis that followedHow she made the radical decision...

In this inspiring episode, estate planning attorney Meredith Williamson shares her winding journey from litigation to founding NW Estate Law—where compassion, psychology, and elder care experience meet client-centered estate planning. Discover how Meredith’s background shaped her distinctive approach, emphasizing warmth, empathy, and deep personal connections with every client. ✅ Founded NW Estate Law after eight years in litigation and years working in elder care ✅ Focuses on making estate p...

Host James Campbell reveals proven estate planning marketing strategies to filter out leads that waste your time (tire-kickers) and attract serious clients who value your expertise and are ready to hire. He explains the difference between high-quality leads (buyers in pain) and time-wasting prospects who drain your firm's resources and confidence. Campbell also highlights these key points: • 84% of buying decisions start with an internet search - make your digital first impression count • Rea...

Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand how conventional methods failed her own family. Through her flat rate pricing model, ongoing support system, and dedicated funding coordinator, Amy helps growing families create estate plans that actually work when needed. • Building a practice that goes beyond document creati...

Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious prospects ready to pay premium fees. • Nearly 70% of online interactions begin with a Google search, with 84% of clicks going to just seven listings on the first page • Understanding the four types of leads: buyers in pain (urgent needs, ready to hire), buyers in power (need con...

Are you considering a career transition from litigation to estate planning? A self-proclaimed "recovering litigator," Thomas Limón shares the challenges and triumphs of making that leap. Join the discussion as Limón and Host James Campbell explore the unique hurdles faced by attorneys in this transition—including the need to build competency in a new area of law, secure clients, and navigate the complexities of creating a thriving practice. Discover the importance of building client trust, ut...

Unlock the secrets to crafting a successful webinar funnel with insights from Integrity Marketing clients like John McNair, who achieved nearly 600 registrations and 95 booked calls, all while maintaining a cost per lead of just $17. Discover how to sidestep common pitfalls that derail webinars and instead, learn practical strategies that ensure your success. We'll guide you through creating a compelling script using the "doctor frame," which emotionally engages your audience by illustrating ...

What if you could transform your legal practice with strategic marketing that doesn't break the bank? On the Marketing Lawcast with James Campbell, we promise to show you how estate planning, elder law, and probate attorneys can maximize their marketing budgets through carefully crafted paid advertising strategies. This episode unlocks the secrets to integrating organic marketing with paid efforts, focusing on building trust and meaningful client relationships rather than resorting to aggress...

Can you imagine your practice consistently attracting the best clients without spending a dime on ads? Join me, James Campbell, as I uncover the secrets of building online authority and why it’s the key to skyrocketing your estate or elder law practice’s success. This second part of our two-part series dives deep into the world of SEO, explaining the vital technical aspects and strategies that can propel your firm to the top of Google rankings. Discover why higher-ranking firms secure the mos...

Curious about how to turn a solo law practice into a multi-million-dollar firm? Join us on the Marketing Lawcast as we sit down with Philip Ruce, an estate attorney from Minneapolis. Philip shares his inspiring story of starting his practice solo in 2014, with the steadfast support of his spouse, and growing it into a thriving firm with five lawyers and five staff, generating $2.5 million annually. His journey from a background in wealth management to becoming Minnesota's highest-rated attorn...