548: What's the big deal about email newsletters?

548: What's the big deal about email newsletters?

March 27, 2026 · 23 min

About this episode

Ilise Benun discusses the importance of email newsletters as a marketing tool and encourages listeners to adopt them.

In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

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