About this episode

Daniel and Jay discuss how to effectively mine X for viral content using specific techniques and tools.

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" trick that filters for only the posts hitting your engagement threshold. Then they go deeper: filtering by retweets, comments, date ranges, and media type to see exactly which hooks are landing. Plus: a lost loafer mystery, a linen shirt betrayal, and Jay's full descent into his "embarrassing loser phase."If you're a Marketer who wants a repeatable way to find what content actually works, this episode is for YOU.Enjoying Bathroom Break? Follow the show and drop a review, Daniel reads every one and it makes his whole day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn…

People in this episode

Host: Daniel Murray

Guest: Jay

Topics covered

• viral marketing
• content creation
• social media strategy
• engagement metrics
• Twitter marketing

Keywords

• viral hooks
• Grok prompt
• min_faves trick
• advanced search
• engagement threshold

Mentioned in this episode

Organizations: LinkedIn, YouTube, Twitter, The Marketing Millennials, Workweek

More episodes of The Marketing Millennials

• The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 442 · September 9, 2026 · 43 min
• How AI is Changing Email | Bathroom Break #124 · September 7, 2026 · 11 min
• 2026 LinkedIn Content Playbook with Mark Jung, Cofounder of Authority · September 4, 2026 · 39 min
• Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 · September 2, 2026 · 1h 1m
• The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue · August 28, 2026 · 36 min
• How to Get Your Brand Mentioned in AI Search, with Ross Simmonds, Founder & CEO of Foundation Marketing | Ep. 441 · August 26, 2026 · 52 min

Explore listener stats, chart rankings, contacts and more on the The Marketing Millennials podcast page.