The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue

The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue

From The Marketing Millennials by Daniel Murray

August 28, 2026 · 36 min

About this episode

Adam McQueen discusses how to create engaging B2B content that drives real pipeline.

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI when there's no clean dollar figure.If you're a Marketer who wants to turn content into entertainment that drives real pipeline, this episode is for YOU.Enjoying the pod? Follow The Marketing Millennials and leave us a rating, it helps more Marketers find the show.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Adam:LinkedIn: https://www.linkedin.com/in/adam-mcqueen/Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

People in this episode

Host: Tamara Grominsky

Guest: Adam McQueen

Topics covered

Keywords

Mentioned in this episode

Organizations: Klue

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