How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
About this episode
Heike Young discusses how to make B2B content engaging by incorporating humor and authenticity.
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You’ll hear: - Why low-fidelity, authentic content often outperforms polished, high-budget productions. - How to bring humor and personality into B2B without losing credibility. The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you’re planning on scaling your B2B brand through social content, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Heike: LinkedIn…
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