Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411
About this episode
Daniel Murray interviews Jack Appleby about evolving social media strategies in the age of AI and how brands can stand out.
The bar for good content just got higher…and most brands aren’t ready. Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else. With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today’s AI-powered content explosion - and why most brands are getting strategy completely wrong. They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content. If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and…
Sponsors
Wrike
More episodes of The Marketing Millennials
- What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414
- How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
- How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
- Marketers, Are You Using AI like This? | Bathroom Break #105
- The New Rules of LinkedIn Growth | Marketing, Demystified Podcast
- Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 410
Explore listener stats, chart rankings, contacts and more on the The Marketing Millennials podcast page.