The Materialist : Charlotte Groeneveld

About this episode

Charlotte Groeneveld discusses her journey in fashion blogging and the creator economy during New York Fashion Week.

Marc Bridge and Charlotte Groeneveld at the launch dinner for The World of Charlotte Groeneveld , presented by At Present. Raf’s New York , September 9, 2025. Charlotte’s dress is by ALMADA Label , Necklace from At Present . Charlotte Groeneveld—aka The Fashion Guitar —joins me during New York Fashion Week to talk about how blogging became the creator economy, why authenticity (not algorithms) is her north star, and the thrill/terror of debuting our new jewelry capsule together. From front-row politics to fabric snobbery and the “feel” test, Charlotte traces her path from WordPress fits to building a modern luxury business that’s personal, precise, and proudly independent. We get into: how NYFW is regaining its spark, the job-to-be-done for creators and brands, and Charlotte’s rubric for partnerships (“know your audience; be consistent; work hard”). She opens up about the mental gymnastics of invitations, the power of a tight network, and why her style starts with quality—then proportion. Then we unveil highlights from the At Present × The World of Charlotte Groeneveld capsule: an open-front diamond choker that “feels rich” without feeling heavy, its sister version tipped with…

People in this episode

Host: Marc Bridge

Guest: Charlotte Groeneveld

Topics covered

• fashion blogging
• creator economy
• authenticity
• luxury business
• New York Fashion Week
• partnerships
• jewelry design

Keywords

• Charlotte Groeneveld
• fashion blogging
• creator economy
• New York Fashion Week
• jewelry capsule
• luxury business
• authenticity
• partnerships

Mentioned in this episode

Organizations: ALMADA Label, At Present

Books & works: The World of Charlotte Groeneveld

Places: New York

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