The Materialist : Sommyyah Awan

About this episode

Sommyyah Awan discusses her dual life as a corporate strategist and luxury fashion influencer, sharing insights on style and intentional materialism.

Sommyyah Awan and Marc Bridge, Hotel Chelsea, New York City, September 13, 2025 For this episode of The Materialist , recorded during New York Fashion Week, I sat down with Toronto-based content creator, communications strategist, and fashion multihyphenate Sommyyah Awan . Known for her irreverent and stylish “dual life” — corporate strategist by day, luxury fashion influencer by night — Sommyyah brings sharp insights on style, material culture, and what it means to live intentionally with objects. We traced her journey from Houston to Toronto, from Tumblr blogs to TikTok virality, and from sewing her own clothes as a teenager to walking red carpets in Sergio Hudson and Hermès. Sommyyah explained how her training in communications shapes her content, why she thinks of herself as “Hannah Montana,” and how her five beloved F’s — fashion, film, fast cars, flying planes, and foreign policy — drive her creativity. The conversation moves from her playful irreverence (skateboarding with a Birkin, wearing a necklace backwards) to serious reflections on taste, storytelling, and the enduring power of artisanship. We discuss her philosophy of high-low styling , her perspective on Hermès…

People in this episode

Host: Marc Bridge

Guest: Sommyyah Awan

Topics covered

• fashion
• material culture
• intentional living
• content creation
• high-low styling
• artisanship

Keywords

• Sommyyah Awan
• fashion influencer
• material culture
• high-low styling
• New York Fashion Week
• intentional living
• artisanship

Mentioned in this episode

Organizations: Hermès, Sergio Hudson

Places: Hotel Chelsea, New York City, Toronto, Houston

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