About this episode

Matt Gray discusses the five layers of brand identity that AI cannot replicate, emphasizing the importance of aesthetic DNA.

Get The Brand DNA Scorecard here: https://fos.now/Elzdfm Want to work with me? Go here: https://fos.now/VFHYDr In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos. Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/SOyaJS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tXdWUY Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4gutfJ2 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram…

People in this episode

Host: Matt Gray

Topics covered

• branding
• AI
• entrepreneurship
• aesthetic DNA
• personal brand
• business systems

Keywords

• brand building
• AI replication
• aesthetic DNA
• personal branding
• entrepreneurship systems
• Poppy AI
• Founder OS

Sponsors

Poppy AI

Mentioned in this episode

Organizations: Founder OS, Pinterest, Patagonia, Porsche

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