I built a social media machine for a $7M roofing founder I EP 163
About this episode
Matt Gray discusses building a social media strategy for a $7M roofing founder to help him break free from business identity constraints.
Want to work with me? Go here: https://fos.now/brwyRw Your business should sit underneath you, not on top of you. Plenty of founders hit this wall around the $5-10M mark. The company they built is paying well, the team is solid, the operation is humming, and somehow they feel more stuck than ever. The business has become their whole identity, and there's no room left to build anything else. In this video, I walk you through the social media machine we're building for a $7M roofing founder in Sydney trying to break out of that exact trap. We're turning his craftsmanship into a founder-led brand, mapping out an education arm, and architecting a flywheel that lets him use the construction business as a launching pad for everything else he wants to build. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/iPJwaj Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/dlgCqB Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4vouZrG Twitter: https://twitter.com/matt_gray_…
People in this episode
Host: Matt Gray
Topics covered
- social media
- branding
- entrepreneurship
- business growth
- personal brand
- founder identity
Keywords
- social media machine
- founder-led brand
- business identity
- education arm
- flywheel
- craftsmanship
- personal brand growth
Mentioned in this episode
Organizations: Founder OS, TikTok, Instagram, Twitter, LinkedIn, fos.now, onepersonbusiness, creatoreconomy, entrepreneurship
Places: Sydney
More episodes of The Matt Gray Show
- I built a content machine that runs itself with Claude Code I EP 167
- how to build a brand AI can't copy I EP 166
- I built a complete operating system for a $4M business (copy this) I EP 165
- how to build a personal brand so powerful people beg to buy I EP 164
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