Prospect with Data, Win with Total Cost of Risk | David Carothers

Prospect with Data, Win with Total Cost of Risk | David Carothers

May 7, 2026 · 1h 3m

About this episode

David Carothers shares insights on using data for prospecting and understanding total cost of risk in insurance sales.

In this episode, Trey and Micah sit down with commercial insurance legend David Carothers to break down exactly how he prospects with data and sells with total cost of risk. David pulls back the curtain on his full sales process ......... Resources & Links: 📈 Free Trial of Insurance Xdate: ⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ https://maxrevenuegroup.com/subscribe ⁠⁠⁠⁠⁠⁠........ Keywords: Insurance sales, Prospecting, Risk management, Middle market, Insurance strategies, Client relationships, Underwriting, Mod analysis, Agency growth ........ Chapters: 00:00 Introduction to the Max Revenue Show 00:54 Sales Process Insights: BOR vs. Quoting 05:09 The Importance of Prospecting and Relationships 08:09 Targeting Industries and Building a Pipeline 12:28 Building Lead Lists and Utilizing Data 16:35 The Role of Technology in Sales Conversations 20:23 Understanding Client Needs and Closing Deals 25:09 Navigating Client Relationships and Reputation 30:49 The Power of Education in Insurance 32:28 Moments of Truth: Educating…

People in this episode

Hosts: Trey, Micah

Guest: David Carothers

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Mentioned in this episode

Organizations: Insurance Xdate, Element22, Max Revenue Group

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