Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
About this episode
Omar Oakes and Hamish Nicklin debate whether AI will end enterprise software businesses.
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries. In the series' final episode, the duo debate for and against the prompt: "Goodbye Salesforce and Adobe because AI will end enterprise software." Taking the “for” side of the argument is Nicklin, while Oakes represents the “against” side, posing sceptical questions. Nicklin argues that the ability of people to build their own software through vibe coding will undercut SaaS business models, which are becoming too expensive to compete. Highlights: 1:05: Recent developments in AI: BuzzFeed's sale, Americans hate AI 6:26: SaaSmageddon: Why AI is disrupting software businesses, with valuations collapsing 20:17: Claude Cowork and its plug-ins 33:32: How realistic is replacing everything with vibe coding? The ease of building personal software and how IT might change 51:31: Second-order effects: What about safety and security? What about fixing bad code? 55:07: Verdicts
People in this episode
Host: Omar Oakes
Guest: Hamish Nicklin
Mentioned in this episode
Organizations: Salesforce, Adobe, BuzzFeed, Dentsu International
Products: Claude Cowork
More episodes of The Media Leader Podcast
- What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
- Why the United Nations is asking advertisers to protect the open web
- How brands can win authority in LLMs - with Havas, Heineken and Publicis
- Believe It or Not Ep. 5: Is AI sycophancy bad for business?
- How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha
Explore listener stats, chart rankings, contacts and more on the The Media Leader Podcast podcast page.