15 Minute Masterclass: 3 Ways to Create Events with Impact with Camilla Newman Co-Founder of Baillie Newman
About this episode
Camilla Newman shares three impactful strategies for creating memorable events.
In this episode of the 15 Minute Masterclass Jo Glynn-Smith chats to Camilla Newman, co-founder of Baillie Newman, who shares three ways to create events with impact that build memories and shift brand perception. First, she advises “engineer the feeling” by prioritising how guests feel from arrival, then choreographing the event’s cadence with connection points, surprise, momentum, and a strong finish rather than letting it fizzle out or over-focusing on VIP moments. Second, she highlights a...
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