15 Minute Masterclass: 3 Ways to Maintain Brand Relevance with Rebecca Hopkins, Co-Founder of Balance Me

About this episode

Jo Glynn-Smith interviews Rebecca Hopkins about maintaining brand relevance in business.

Jo speaks with Rebecca Hopkins, co-founder of Balance Me, a B Corp certified skincare brand rooted in science and naturally active, clinically backed formulas. Marking 20 years in business, Hopkins shares three ways to maintain brand relevance: evolve brand expression without losing the brand’s core essence, amplifying what the brand can authentically and legitimately own (including clinical credibility and wellness roots); stay obsessively close to customers by gathering data and feedback th...

People in this episode

Host: Jo Glynn-Smith

Guest: Rebecca Hopkins

Topics covered

• brand relevance
• entrepreneurship
• customer feedback
• skincare
• business evolution

Keywords

• brand expression
• clinical credibility
• wellness
• customer data
• Balance Me

Mentioned in this episode

Organizations: Balance Me, B Corp

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