15 Minute Masterclass: 3 Ways to Maintain Brand Relevance with Rebecca Hopkins, Co-Founder of Balance Me
About this episode
Jo Glynn-Smith interviews Rebecca Hopkins about maintaining brand relevance in business.
Jo speaks with Rebecca Hopkins, co-founder of Balance Me, a B Corp certified skincare brand rooted in science and naturally active, clinically backed formulas. Marking 20 years in business, Hopkins shares three ways to maintain brand relevance: evolve brand expression without losing the brand’s core essence, amplifying what the brand can authentically and legitimately own (including clinical credibility and wellness roots); stay obsessively close to customers by gathering data and feedback th...
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